Audi India launches Future of Change competition

German car manufacturer, Audi AG has announced the start of a new competition in India, Future of Change, a design and strategy competition. The competition is a quest to identify talent that can provide solutions to problems like Business Strategy and Future Urban Mobility. With this competition, Audi India also wants to harvest innovative ideas amongst Indians and winners will be awarded traineeships with Audi.

The competition is organized in association with theIdeaWorks and is aimed at attracting management, engineering and design graduates in India. Mr Michael Perschke, Audi India Head, said, “Home to the world’s youngest demographic, we believe that India has the creative potential to lead the future of change. These unique nationwide contests aim to nurture promising talent and support them in developing pioneering ideas and solutions for Future Urban Mobility and Business Strategy.”

“Beyond tapping into India’s vast talent pool, Audi will provide added momentum to this program by giving winners an exposure to world class automotive engineering practices by way of a traineeship with Audi. In line with our core brand values of progressiveness and sophistication, I am confident that ‘AUDI-INDIA Future of Change’ will establish benchmarks in nurturing talent to spur the growth of the Indian luxury automotive industry.”

“In our endeavor to achieve and sustain profitable growth, we at Audi believe that a motivated workforce is a key factor in accomplishing our growth targets. Globally, Audi is the most attractive employer in Europe and we at Audi India wish to replicate the same success and offer a healthy and secure working environment to our employees. To reiterate our commitment, we have kicked off an intensive recruitment drive. We strongly believe that a competent workforce that exhibits and fosters Audi’s brand values of progressive, sporty and sophisticated, is one of the major contributors to profitable growth and will soon help us achieve the leadership position in the luxury car segment in India,” he added.

Mr Amit Shah, Co-Founder and CEO, theIdeaWorks, said, “This partnership with Audi is testimony to the interest that global corporations have in leveraging opportunities arising out of India’s successes as well as challenges, and also harnessing the talent of India’s large young population. We are hopeful of delivering the desired results to Audi from this brand engagement.”