Audi India open their 19th dealership in India: Targets a 45 percent increase in sales
German luxury car manufacturer, Audi has opened their second dealership in Madhya Pradesh, in Bhopal after Indore. This new Audi dealership is their 19th in India and plans are in place to open 6 more by the end of this year. Audi has reported an aggressive growth rate in the luxury car industry in India since the last one year. They have already pushed Mercedes Benz down to the third spot as far as luxury car sales in India are concerned.
Apart from opening a new showroom, Audi Indi has also announced that they aim to improve their sales figures by a mammoth 45% this year. Mr Michael Perschke, Head, Audi India, said, “Our target this year is to sell over 8,000 units and we are confident we will be able to achieve it. Last year, we sold 5,511 units. Our products, which are assembled in India have seen a price hike at an average of 3 per cent, while those imported as completely built units have become costlier by 13 per cent.”
In the first four months this year, Audi India has already registered a growth rate of 43% as they sold 2,831 units compared to 1,986 units sold in the same period last year. Audi India portfolio in India includes, A4, A6, A7, A8, Q5, Q7, TT, RS5, R8, and R8 Spyder. Audi is scheduled to launch Q3 compact SUV very soon in India.
Audi recently launched CarLife Advance in India. Talking about which, Mr Perschke said, “While we can’t say that this will give us incremental sales immediately, but it will give customers complete peace of mind from a service and EMI point of view. We want to create more customer loyalty. Moreover, we are also expanding the Audi network to 25 this year from 15 and this will give us the opportunity to capture more customers.”
List of Authorized Dealer Showrooms:
Audi Ahmedabad – Rudra-Path, S.G. Road
Audi Bengaluru – Survey No 6/1, BeratanaAgrahara, 15 KM Road, Hosur Road, Electronic city P.O
Audi Bhopal – G-34-B, Arera Hills
Audi Chandigarh – Plot No. 171, Industrial Area, Phase I
Audi Chennai – 535, Anna Salai, Nandaman
Audi Coimbatore – No.1020-Avinashi Road
Audi Delhi South – B -1/H 1, Mohan Co-operative Industrial Estate, Mathura Road
Audi Delhi West: A 21, NarainaVihar
Audi Gurgaon – Orchid Centre, Sector – 54, Golf Course Road
Audi Hyderabad – 8-2-684/A, Road No.12, Banjara Hills
Audi Indore – NRK Business Park, Plot B1, Vijay Nagar
Audi Jaipur- Kamal & Co. Premises, Opp GPO, M.I. Road
Audi Kochi – NH. 47, VytillaAroor, Bye Pass Road, Marudu P.O.
Audi Kolkata – 9 AJC Bose Road
Audi Ludhiana – GT Road
Audi Mumbai West – New Link Road, Andheri West
Audi Nagpur -1902, H-Tower, Ujjwal Nagar, Wardha Road
Audi Pune – Pro1 Business Centre, Plot No. 395+396, SenapatiBapat Road, Shivajinagar
Audi Surat – Nr. RundhnathMahadevMandir,Surat Dumas Road
Auto News Release
Audi India drives into Bhopal with the opening of its second showroom in Madhya Pradesh – a new boutique outlet concept
· 19th world-class Audi showroom in India
· Plans for 6 more showrooms in 2012
· Spread over a total area of 2804 sq. ft.with a new boutique outlet mall concept
· High quality network growth is one of the three pillars of Audi’s growth strategy
Bhopal: Audi, the German luxury car manufacturer, today announced the opening of its new showroom in Bhopal which is itssecond showroom in Madhya Pradesh after Indore. The entire Audi India Model range will be available for sale in Bhopal.
“The opening of a new showroom in Bhopal showcases our commitment to offer our customers with an unparalleled luxury experience of class defining products and premium services. We already enjoy a market share of more than 50 percent in the luxury car market in Madhya Pradesh and the opening of this second showroom in Madhya Pradesh further strengthens our foothold in the region and provides us with an opportunity to capitalize on the growing demand for luxury automobiles. The brandAudi has gained strong acceptance in Madhya Pradesh and Bhopal as the capital is important since it gives an access to the entire state due it its economic and political status”, said Mr. Michael Perschke, Head, Audi India.
Spread over a total area of 2804 sq. ft. the Audi Bhopal showroom has a honeycomb aluminum façade on the exterior. The showroom has a display area that can accommodate 3 Audi cars. Audi Bhopal will also house an Audi Shop and Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise. The entire Audi India Model range will be available for sale in Bhopal. The Audi Bhopal showroom is a newly established boutique outlet concept and at the same time a satellite showroom of Audi Indore.
“I am delighted to announce the opening of Audi Bhopal showroom in Madhya Pradesh.
With state-of-the-art showrooms in both Indore and Bhopal, we are confident of offering an unmatched level of luxury to our growing customer base in Madhya Pradesh. Audi’s global leadership position, its strong No. 2 position in India and its unparalleled commitment to luxury is what has driven us at Anand Cars Private Ltd to deliver this world-class showroom”, said Mr. Gaurav Anand, Managing Director, Audi Bhopal (Anand Cars Private Ltd)
“Audi India is proud to have found a partner like Anand Cars Private Ltd and Mr. Gaurav Anand. The Anand family has been in the business of luxury retail since last three generations. With their passion and commitment, we have become themarket leader in three months in Madhya Pradesh. It has been only six months that we opened a world-class showroom in Indore and today we are opening a new boutique showroom in Bhopal and this demonstrates the successful cooperation we share with Anand Cars”, said Mr. Michael Perschke, Head, Audi India.
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 19 centres. Audi opened its news showrooms in Coimbatore and Delhi West last month and in Nagpur in March. Last year, the luxury carmaker opened new showrooms in Delhi, Chennai, Ludhiana, Surat and Indore.
Audi recorded a strong four months with 2831 cars delivered in India between January to April 2012 – an impressive growth of 43 percent over the same period last year (1986 cars: Jan- April 2011). Powering ahead with its positive outlook for 2012, the brand with the four rings continued its growth trajectory with a sale of 562 cars in April 2012 – a growth of 50 percent over the same period last year (375 cars: April 2011).
The Audi model range in India includes Audi A4, Audi A6, Audi A7Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune and Surat. Further developments include Lucknow, Goa and Mumbai South.