Audi India production increase and luxury car market target

Audi India is looking positive enroute to meeting 2011 sales target for the Indian car market which was set at 5000 units. The figure was reached upon after Audi India sold 3,003 units in 2010. The first 7 months of 2011 see Audi India comfortable in their quest having posted sales figures of 3,145 units. A month on month comparison shows a 93% sales growth rate as the company registered sales of 1,626 units for the corresponding period the previous year.

Michael Perschke, Audi India head had this to say.”Our target is to have 25 per cent of the Indian luxury car market by 2015 and we are on track.” “We have adopted a top down approach in India and we know that there is opportunity in the lower segment where we are not currently present. We are looking at it.”

The new A6 sedan was launched today in four variants and is priced between Rs 37.7 lakh and Rs 47 lakh (ex-showroom Delhi), and now Audi India will increase their Aurangabad plant output. The Audi A6 luxury sedan will be assembled at the VW group Skoda Aurangabad facility. Michael Perschke, Audi India head said “From September, we will be starting the double shift, which will increase output to 6,000 units a year from the earlier 3,000 units a year in a single shift.”

Audi India expects the luxury car market here to grow above 50,000 units a year over the next five years from the 15,000 units sold in 2010. Keeping in mind the top down approach by Audi India, evaluations are on to decide upon new luxury car launches. Their Indian car market product portfolio at present includes A4, A6, and A8 sedans, A7 Sportback, Q5 and Q7 SUV’s, and the R8 and R8 Spyder sports cars.