Audi India, the second largest luxury car manufacturer in the country had announced earlier that they will be increasing the prices of all their cars from 1st Jan 2013. Today, they revealed more details on the same. Audi India cars will experience a price increase from a minimum of Rs 59,000 to a maximum of Rs 3.69 lakhs (ex-showroom, Delhi).
Commenting on the price increase, Michael Perschke, Head, Audi India, said, “As we have stated earlier, the overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of our entire model range. However, we are offering our customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.”
The maximum price increase has been levied on the Audi S4, a staggering 5% hike. “In spite of the challenges, Audi is the growth driver of the luxury car market in India. Our company is also growing from strength to strength with 24 dealerships – the most recent one being Audi Ahmedabad. We have already surpassed the 2012 sales target of 8000 units even before the year comes to an end”, added Mr. Perschke.
Following is the revised price list of Audi cars in India, effective from 1st Jan 2013; Audi A6 2.0 TDI will be INR 4,086,000 (up 2.5%); Audi A8 L 3.0 TDI q: INR 9,129,000 (up 2.5%); Audi Q3 2.0 TDI q: INR 2,790,000 (up 2.5%); Audi Q7 3.0 TDI q: INR 5,884,000 (up 1%); Audi S4 3.0 TFSI q: INR 4,849,000 (up 5%). (All prices ex-showroom Delhi. Detailed price list available with Audi dealerships across the country.) Audi’s rivals, BMW and Mercedes Benz too have announced price increase from 1st January 2013.