Audi sold 9,003 cars in India last year. For 2013, they aim to sell 10,200 cars, which is a 20% growth compared to 2012 sales. Apart from improving sales, Audi is also in the process of improving dealer network. They have already opened two new dealerships in 2013 – Mumbai and lucknow. By the end of 2013, they aim to have a network of 34 dealerships across India. On a global note, Audi sold 111,750 cars during Jan 2013, which is an increase by 16.3%.
In 2013, Audi has already launched two new cars, the Q5 facelift and the R8 sportscar. They have also launched a new campaign, “Land of quattro” in India. Speaking about their success in India, Michael Perschke, Head Audi India, said, “Following our record-breaking performance in 2012, we have set a target of 10800 cars (+ 20 percent vs. 2012) to be sold this year and have already opened our sales books with a bang. The year has started for us with the successful launches of the new Audi Q5 and the new Audi R8 and further expansion of our reach with the opening of Audi Mumbai South and Audi Lucknow in the first month itself.”
“Our sale of 737 cars in January signifies our growing appeal amidst the luxury car customers. This was possible despite the price hike on our India model range starting January this year. 2012 was a rewarding year for Audi India in terms of product launches, dealership expansion and customer’s positive response. I am confident that our robust customer proposition will help us surpass targets yet again this year. Like the global market, Audi is at No. 2 and based on our current performance we are well on track to achieve the No. 1 position in the luxury car market in India by 2015.”
“We are constantly enhancing our product line, network growth and creating wider brand awareness; this is creating a larger customer base and is reflecting clearly in our sales. Our growth strategy is finding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fueling our growth. Audi’s contribution in driving the growth of the luxury market in India is remarkable and we hope to continue the same success story in 2013 as well, while making Audi India one of the fastest growing markets of AUDI AG worldwide.” added Mr. Michael Perschke.