Mercedes-Benz India has sold 3765 luxury cars for the 1st 6 months of 2013 as compared to 3235 cars for Jan-June 2012. For June 2013, Audi sold 750 units in the luxury Indian auto market. This equates to 4% sales growth when compared to 718 cars sold in June 2012.
Timely launches is of primary focus to both German automakers here. Audi will be expanding their sales network here to 34 dealerships by year end. The new Audi RS 5 Coupé launch today brings the V8 engine facelift in for a price of Rs 9,528,000 (ex-showroom Maharashtra).
“Our strategy of building a strong brand, high quality network and exciting product portfolio is paying its dividend in India. We continue to benefit from our market leadership position. As our market share continues to edge higher, we are confident of our growth in the second half of the year through introduction of new models and further dealership expansion. We remain on track to achieve our annual target of 20% growth for 2013. Audi’s contribution in driving the growth of the luxury car market in India is remarkable and we hope to continue the same success story in 2013 as well, while making Audi India one of the fastest growing markets for AUDI AG worldwide.” said Michael Perschke, Head, Audi India.
He added, “The cornerstone of our strategy is to ensure customer delight through technology and highly innovative concepts that are in line with our philosophy of ‘Vorsprung durch Technik’. From the introduction of innovative products and services to customer initiatives, we are making great strides in our endeavor towards customer delight. We are continuously reviewing our plans vis-à-vis market trends and changing customer preferences in order to satisfy the growing demand for luxury cars in the country. The year has started for us with the successful launches of the new Audi Q5, the new Audi R8, the 2.0 TFSI variant for the Audi Q3, the Audi R8 V10 plus, the Special Edition Audi A6 and further expansion of our reach with opening of Audi Mumbai South, Audi Lucknow and Audi Bhubaneswar. With the launch of the new Audi RS 5 Coupé today, Audi now offers a whole range of performance cars in India. In fact, Audi is the market leader in the sportscar segment in India.”