HomeCar NewsAudiAudi luxury car sales increase by 28% during July 2012 in US

Audi luxury car sales increase by 28% during July 2012 in US

Audi sales in US have set a record. Sales increased 28% during month of July 2012 with increased demand seen in company’s premium category Audi A8, A7, A6, and Q7, experiencing a 30.4 % increase in sales of these vehicles. This is 19th consecutive month of where Audi has registered increase in sales. The company dispatched 11,707 units during July 2012 leading to a 28% increase as compared to sales in July 2011.

Audi A6 was a major crowd puller. This technologically advanced vehicle saw sales increase to the tune of 66.8% for July 2012 while YTD sales increased 123.8%. Audi A5 sales were up 31.9% as compared to July 2011 while YTD sales increased 6.6% as compared to the same period a year ago. Q5 also saw the same success story. Here sales increased 10% as compared to July 2012 while YTD sales stood at 19.9% compared to the earlier period. For the month of July 2012 Audi certified pre owned cars sales stood at 3,136 units making it the second best month of July to date.

Audi AG is rated as the most successful luxury brand across the globe. It is a top performer in European markets and has broken sales records across the US. The company is also in the midst of planning investments to the tune of €13 billion in the coming five years to launch new products and the latest in technology.

Read the press release below for more information.

News Release

Audi sets all-time U.S. July sales record with 28% increase

Audi reports 19th consecutive month of record sales; premium category vehicles (A8, A7, A6, and Q7) represents 30.4% of July demand

Audi established a new July record, with sales of 11,707 new vehicles representing a 28% increase above the old mark set in July 2011. The best July in the brand’s U.S. history also stands as the 19th consecutive month of record performance. The results for the first seven months of 2012 set a year-to-date record, as well.

Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) jumped 20% to equal 30.4% of total July sales demonstrating the brand move upmarket in the luxury sector is continuing unabated. Audi sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6, with the model.line generating a 66.8% sales increase for the month and a 123.8% increase year to date.

Availability of enhanced 2013 models allowed many best-selling Audi cars to hit their stride in dealerships nationwide. Interest in the thoroughly updated Audi A4 sent sales of that top-selling model line up 51.7% in July, while new models boosted Audi A5 sales 31.9% for the month and 6.6% year-to-date. The Audi Q5 also performed favorably with an increase of 10.0% for the month.


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