Audi Car News

Audi Mobile Terminal to visit 30 cities in next 12 months

Audi India Mobile Terminal

Audi Mobile Terminal is a fully functional mobile showroom that will take Audi range of cars to Tier II and Tier III cities across India.

Audi Mobile Terminal is a fully functional mobile showroom based on the Audi Terminal Concept. Slated to travel across 30 cities over the next year, the Audi Mobile Terminal will bring a range of Audi India cars closer to buyers with an expected target of 2,000 customers.

The terminal is easy to set up and move across locations and will spend about two days at each location depending on response. Audi Mobile Terminal will serve as a hub for viewing of Audi range of cars, inquiries, bookings and after sales support.

Audi will target Tier II and Tier III cities where a new age of customers has been noted, set to transform the luxury landscape across India. Besides showcasing cars and Audi accessories, customers and prospective buyers can also avail test drives from Audi Mobile Terminal.

Audi India roadside Assistance (1)

Back in 2014, Audi India had launched a fully equipped raodside assistance vehicle. Just like the Audi Mobile Terminal, this vehicle will cater to the needs of those who are not inside the city.

With notable increased demand in the luxury segment, Audi India plans further investment in the country while the company also mulls local assembly of engines. As part of these plans, Audi India targets exponential increase in sales by 2020. Expansion of existing manufacturing facility is also on the cards, which will allow the automaker to gain an edge over competitors where pricing advantage and increased profit margins are concerned.

Audi Mobile Roadside Assistance

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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