Audi Mobile Terminal is a fully functional mobile showroom based on the Audi Terminal Concept. Slated to travel across 30 cities over the next year, the Audi Mobile Terminal will bring a range of Audi India cars closer to buyers with an expected target of 2,000 customers.
The terminal is easy to set up and move across locations and will spend about two days at each location depending on response. Audi Mobile Terminal will serve as a hub for viewing of Audi range of cars, inquiries, bookings and after sales support.
Audi will target Tier II and Tier III cities where a new age of customers has been noted, set to transform the luxury landscape across India. Besides showcasing cars and Audi accessories, customers and prospective buyers can also avail test drives from Audi Mobile Terminal.
With notable increased demand in the luxury segment, Audi India plans further investment in the country while the company also mulls local assembly of engines. As part of these plans, Audi India targets exponential increase in sales by 2020. Expansion of existing manufacturing facility is also on the cards, which will allow the automaker to gain an edge over competitors where pricing advantage and increased profit margins are concerned.