Audi new sponsors of European Champions Chelsea
Audi will be the official global car partners of Chelsea Football Club for the next three years. The German automakers have a long relationship with sports clubs and have had FC Barcelona, Real Madrid, AC Milan and Bayern Munich as their clients. The deal which was formally announced on Friday sees the German automotive giant become the Premier League club’s new global official car partner for the next three years.
Speaking of these new developments Director Audi UK, Martin Sander said that both the companies stand for innovation and progressiveness. He is confident of their future success in the coming three years. Chelsea FC are the new champions of Europe as they defeated Bayern Munich last weekend in Champions League final played in Munich.
Audi AG is one of the world’s most successful luxury auto companies with record deliveries of 1.3 million premium vehicles in 2011 thus generating €5.3 billion in pre-tax profits. Sales in UK accounted for deliveries of 113,000 vehicles during 2011, an increase of 14% over 2010 figures.
Speaking about the new association, Mr Ron Gourlay, Chief Executive, Chelsea FC, said, “It is exciting for Chelsea Football Club to sign this deal with a premium company, renowned for its excellent track record in elite performance and manufacturing,” said Chelsea chief executive Ron Gourlay. Audi is a phenomenal global partner for us as one of the world’s most successful car brands, and we look forward to working closely with them.”
Audi UK director, Martin Sander, added: “Chelsea offers us the broadest scope for future opportunities, and our brands are very closely aligned in terms of innovation and progressiveness, or ‘Vorsprung durch Technik’ as we call it. Their focus on high performance and sports science, where we are looking to share knowledge and best practice between their top performers and Audi elite racing drivers, demonstrates how perfectly Chelsea’s forward-looking philosophy matches ours.”