On the 26th of October 2012, Audi organized the Women’s Power drive to encourage women to take part in the Audi Q life event which is fast catching on in India. Last week’s Mumbai drive, enabled women in thr city to enjoy the Audi Q life experience. Audi Q drive will enable women enjoy the feeling to driving vehicles in the Q series.
SUV’s like the Q7,Q5 and Q3 were made available at this event. Through such initiatives, Audi not only wants to inculcate the Audi Q life sentiment in women but also wants to make a point clear that SUV’s are not only chosen by men. Actor Gul Panag who hosted the Women Power Drive in Delhi recently, was present at this event too, and took the women through details explaining features of these SUV’s.
Women from all walks of life are taking in the Q life and making a part of their day to day life. Some prominent motorsport experts in India were also present at this event. In the past, Audi had also conducted the Audi R drive to provide enthusiasts with the experience of driving the Audi R8 V10 Spyder and the Audi RS5.
Auto News Release
Audi puts women in driver’s seat;
Audi enthusiast film actor Gul Panag introduces ‘Audi Q Life’ at Women’s Power Drive in Mumbai
• Audi promotes its Q range SUVs amongst women; Kickstarts second leg of the Women’s Power Drive in Mumbai after New Delhi
• Reiterates customer centric approach and commitment to innovative campaigns while showcasing its product and technological prowess
• Audi enthusiast film actor Gul Panag co-hosts this exclusive drive; initiates women into the ‘Audi Q Life’ – life of glitz and glamour
• First leg of the Women’s Power Drive in New Delhi was a success
• Audi has also initiated the ‘Gift the Q Life’ campaign this festive season to induct more enthusiasts into the ‘Audi Q Life’
Mumbai, October 26, 2012: Audi, the German luxury car manufacturer, today organized Women’s Power Drive, an exclusive program to give women a chance to experience the driving pleasure of the Audi Q range in Mumbai as part of their rollout of ‘Audi Q-Drive’ in the city. The ‘Audi Q-Drive’, is a one of its kind program which will give participants a chance to experience and test drive the sporty and sophisticated Audi SUV range – Audi Q7, Audi Q5 and the Audi Q3.
“The notion that SUVs are being chosen by men only, is passé. Undeniably, these sporty vehicles have fast gained a preference among today’s women. A good number of our luxury SUVs are being driven by women in India. Audi has always been at the forefront of bringing out new technologies and offering its customers a luxurious and sporty driving experience. Customer delight is one of the pillars on which we plan to build our future and events like these are designed to give our customers a truly once in a lifetime experience”, said Michael Perschke, Head, Audi India.
Audi enthusiast film actor Gul Panag who had earlier co-hosted the Women’s PowerDrive in New Delhi, took women in Mumbai through the finer aspects of ‘Audi Q Life’ while explaining the features of Audi Q3, Audi Q5 and Audi Q7. Incidentally, Gul also owns an Audi Q5 and recently took a roadtrip to the Sach Pass in the Audi Q5 and Audi Q3. Like Gul, women from all walks of life, cinema and fashion, corporate or professional are also enrolling into the ‘Audi Q Life’. “I am very devoted to the cause of promoting driving for women. I am certain that Audi’s special focus on catering to this segment will inspire many more women to take to the wheels. The Audi’s Q range – Audi Q7, Audi Q5 and the Audi Q3 are SUVs with different dimensions but all are equally apt for women. I am especially proud and excited to be associated with the ‘Audi Q-Drive’, as it will give women like me an exclusive opportunity
to experience the power of the Qs and see how suitable it is for them as well. It was a delightful experience to interact with women Audi enthusiasts in Mumbai and Delhi”, said actor Gul Panag.
To make the experience even more exhilarating, Audi has put together a team of India’s most prominent motorsport experts at the helm of the event.
Audi India continues to be the market leader in the luxury SUV segment in India with Audi Q5 and Audi Q7. The launch of Audi Q3 has further consolidated Audi’s dominance in the luxury SUV segment in India.
“This festive season we have initiated an exciting campaign, ‘Gift the Q Life’ to enroll more and more people into the ‘Q Life’ not only by buying our sporty range of Q SUVs – Audi Q7, Audi Q5 and Audi Q3 but also gifting a slice of the ‘Q Life’ to their near and dear ones,” added Mr. Perschke.
Earlier this year, Audi had organized a unique drive experience -‘Audi R-Drive’, for its customers across eight (Delhi, Chandigarh, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore Chennai) cities in India. The ‘Audi R-Drive’, was a unique initiative which gave participants a chance to experience the award winning Audi R8 V10 Spyder and the Audi RS5.