Audi sells 600 luxury cars in Indian auto market in February 2012: Audi TT launch this month
For Audi, Q1 of 2012 has certainly spelled a chapter of growth. With the Audi TT launch planned for this month, in addition to 3 new dealerships in West Delhi, Nagpur, and Coimbatore, it’s their sales growth that’s keeping everyone on their toes.
Audi, a major passenger car subsidiary for the Volkswagen Group is writing their success story in the Indian luxury car market early this year. February 2012 sees Audi sell 600 luxury vehicles here, and this marks a 33% sales growth as compared to February 2011 when they sold 450 cars.
Audi India Head, Michael Perschke had this to say, “We attribute this growth to a strong brand pull we have in the Indian market and our remarkable product portfolio in regards of progressive technology.”
Sales growth for Audi India is imperative month after month through this year if they are to reach their target sales of 8000 luxury cars in India by year-end. 2011 saw the German automaker sell 5511 vehicles in the Indian auto market. On the global front, operating profit for Audi rose over € 5.3 billion last year, whereas operating return on sales rose from 9.4 to 12.1%.
For Audi, India is an important market being the fastest growing luxury market for them. The German marquee recorded 84% sales growth in India in 2011, and has cemented their position as segment leaders in the luxury SUV segment with the Q7 and the Q5. 2012 will see Audi launch their Q3 later in the year.
Michael Perschke added, “We are delighted with our outstanding sales performance in India in February 2012. We attribute this growth to the strong brand equity we have in the Indian market, thanks to our progressive product portfolio, world-class service standards paired with our increasing footprint through new dealer partners. Our commitment to the Indian market is reiterated by the forthcoming launch of Audi TT later this month. We also plan to expand our national footprint by covering markets like Nagpur, Coimbatore, Lucknow and Bhopal this year while further consolidating our presence in Mumbai and Delhi.”
2011 saw Audi rank at number 2 with sales of 1,302,650 cars, which equates 19.2% sales growth when compared to 2012 when the company sold 1,092,411 cars. Revenues for Audi increased at a higher rate than sales at 24.4% equating to € 44.1 (35.4) billion. Evaluating their rate of return ratios point to the Audi Group as one of the most profitable in the automotive industry. Their operating profit improved by over 60% at € 5.3 (3.3) billion. Audi is looking at global investment of €13 billion between 2012 and 2016.
The Audi TT and Q3 launch this year will add to their wide vehicle portfolio for the Indian auto market. It already includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder.