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Audi set to be a major player in Indian auto market by 2014

Audi is growing at a tremendous pace in the luxury car market in India. In order to sustain their current growth rate, Audi India will be introducing a new line up of cars which will be even more affordable to car buyers in India. In what is looked upon as a bid to be the No.1 luxury auto maker in the country, Audi India will be introducing locally assembled variants of the Audi Q3 SUV while the Audi A3 sedan is also likely to make an entrance into the Indian auto markets next year.

Audi Q3 SUV saw immediate success when it was launched earlier this month. The 500 units on offer, were sold within 5 days of its debut. This came at a time when there were continuous increases in prices of fuel coupled with an economic slowdown, but this did not hamper demand of the much awaited Audi Q3. Similarly the Audi A3 sedan is also expected to be a crowd puller as it will be assembled in India and hence will have an advantage over pricing which is expected to be in the sub Rs.25 lakh bracket.

Besides these two vehicles Audi is also planning to a Q2 crossover SUV which is still three years away but with these vehicles in the offing, Audi is expecting a healthy growth in India. Mr Michael Perschke, Head, Audi India, said “The A3 sedan is the volume product expected after the Q3 and will be assembled in India to have competitive price point. India is a marathon where you need to keep up stamina to retain your position. We have a clear product plan till 2019, which takes into account most of our competition. If everything goes according to our strategy, we will become the market leader by 2014”.

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