The German automakers have been restrained from using the Audi TT brand to sell accessories, bags, leather and faux leather items as it violated the trademark even while TT Industries mainly deals in manufacture of garments, threads, yarns and other consumer goods. The company claims that this stay has been imposed as its goodwill in the market is under threat.
TT Innerwear Company, from the house of TT Textiles Limited, has asserted that it has the right to the brand name “TT” and Audi cannot use the same brand in India. The stay was ordered by Delhi High Court. So until the court does not reverse the order, Audi India cannot sell TT branded merchandise in the country.
The TT innerwear brand has been on sale in 65 countries since 1964. According to them, Audi has been using similar branding in the country. TT Textiles are also seeking compensation from Audi to the tune of Rs 25 lakhs.
Dr. Rikhab Chand Jain, Founder and Chairman of TT has stated that the trademark was registered in 1968 and while letters have been sent from the High Court to Audi addresses both in Germany and India, no responses have been received till date. The matter is now in court and Audi has been given till 1st November 2015 to respond to the order.