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Audi restrained from selling TT branded merchandise in India by TT Innerwears

tt sues audi

TT Innerwear Company has won the trademark infringement case they filed against Audi selling TT branded merchandise in India.

The German automakers have been restrained from using the Audi TT brand to sell accessories, bags, leather and faux leather items as it violated the trademark even while TT Industries mainly deals in manufacture of garments, threads, yarns and other consumer goods. The company claims that this stay has been imposed as its goodwill in the market is under threat.

TT Innerwear Company, from the house of TT Textiles Limited, has asserted that it has the right to the brand name “TT” and Audi cannot use the same brand in India. The stay was ordered by Delhi High Court. So until the court does not reverse the order, Audi India cannot sell TT branded merchandise in the country.

audi tt india launch 2015

The new Audi TT was launched in India earlier this year at a price of Rs 60.34 lakhs. The order does not restrain Audi selling the car.

The TT innerwear brand has been on sale in 65 countries since 1964. According to them, Audi has been using similar branding in the country. TT Textiles are also seeking compensation from Audi to the tune of Rs 25 lakhs.

Dr. Rikhab Chand Jain, Founder and Chairman of TT has stated that the trademark was registered in 1968 and while letters have been sent from the High Court to Audi addresses both in Germany and India, no responses have been received till date. The matter is now in court and Audi has been given till 1st November 2015 to respond to the order.

Audi TT

TT Innerwear TVC


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com