While Honda Motorcycle and Scooter India, TVS Motors, Royal Enfield, Bajaj, Suzuki and Yamaha Motors recorded increase in sales during the month of August 2015, Mahindra and Hero MotoCorp, the country’s largest two wheeler makers reported subdued sales.
The company sold 4,80,537 units in August 2015 as against 5,58,609 units in August 2014 resulting in a 14% decline in sales. Weak monsoons have also contributed to lower sales in August 2015 as compared to sales in the same month of last year. Hero MotoCorp however, looks ahead to new launches in the form of two new scooters and expects to see a revival in sales during upcoming festive season.
Honda Motorcycle and Scooter India
Two-wheeler manufacturer Honda Motorcycle & Scooter India (HMSI) reported a 1.86% increase in sales during August 2015. The company saw total sales to the extent of 3,95,262 units during the past month as compared to 3,88,016 units in the same month of the previous year.
Though sales of motorcycles dipped 17.41% to 1,26,452 units in August 2015 from 1,53,117 units in August 2014, it was where scooter sales were concerned that HMSI experienced a 13.31% increase from 2,17,749 units sold in August 2014 to 2,46,750 units sold in August 2015. Exports of the company also increased substantially from 17,150 units exported in August 2014 to 22,060 units exported in the past month.
TVS Motor sales increased 0.7% during August 2015. Total two wheeler sales increased from 2,15,244 units in August 2014 to 2,16,781 units in August 2015. Domestic sales during the past month stood at 1,83,653 units in August 2015, down from 1,88,129 units sold in August 2014 while scooter sales increased by 11% and motorcycle sales increased by 6%. Two wheeler exports of TVS Motors grew by 22% from 27,115 units in August 2014 to 33,128 units in August 2015.
Bajaj Auto reported an increase in sales for the month. Their sales last month touched 2,90,436 units, as compared to 2,84,302 units sold in the same month last year. The increase was due to rise in exports, which stood at 1,81,658 units, as against 1,75,127 units exported in the same month last year.
Despite rising input costs and a weakening rupee, sales of Yamaha Motor India Sales Pvt. Ltd. were up 15% in August 2015 with a total of 61,440 units sold as compared to 53,242 units sold in August 2014.
Royal Enfield’s August 2015 sales stood at 42,360 units with a 59% increase in sales over the last year. It was for the first time in a single month that the company achieved sales over the 40,000 unit mark. Exports of Royal Enfield during August 2015 also saw a substantial increase of 45% over August 2014.
Suzuki Motorcycles which has five motorcycle – Gixxer SF, Gixxer, Hayate, GS150R, Slinghshot Plus and three scooters – Lets, Access 125, Swish 125 on its portfolio, experienced outstanding sales results during August 2015 with a total increase of 67.58%. The company sold 36,636 units in August 2015 as opposed to 21,862 units in August 2014.
Mahindra Two Wheelers registered a massive decline of 47.92% in their sales which stood at 16,589 units for August 2015, as against 35,175 units sold in August 2014. The company now looks forward to the launch of new Mojo, which is expected to be in the markets by October 2015.