August 2016 proved to be a profitable month for two wheeler manufacturers in India. A significant increase in sales was reported by Honda Motorcycle and Scooter India, Hero MotoCorp, India Yamaha Motor and Royal Enfield. The upcoming festive season and a host of new launches also spell promise for the months ahead.
The past month proved to be good for Hero MotoCorp as the company registered sales growth of 28%. As against 4,80,537 units sold in August 2015, the company sales increased to 6,16,424 units in August 2016. New launches are in the offing with 15 new products set for launch in both domestic and export markets of which Achiever 150cc, Super Splendor and Passion PRO are to launch ahead of the festive season.
Honda Motorcycle and Scooter India
August 2016 was a record-breaking month for Honda Motorcycle and Scooter India (HMSI). The company reported outstanding domestic sales and exports during the past month. Domestic sales increased 25% from 3,73,136 units sold in August 2015 to 4,66,342 units sold in the past month. Honda Activa was a major driver where sales of the company were concerned and for the second month in a row, sales of Honda Activa have crossed the 3 lakh mark. Exports were noted to the tune of 26,074 units, the highest ever number to date. HMSI has also received 100% production levels at the company’s second assembly line at the new Gujarat plant.
TVS Motors announced a 30% increase in domestic sales. A total of 2,38,984 units were sold in the past month as compared to 1,83,653 units sold in August 2015. Automatic scooter sales increased 5.1% to 76,572 units in August 2016 as compared to 72,865 units sold in August 2015 while motorcycle sales stood at 1,14,195 units, an increase of 31.2% during the past month.
Bajaj Auto Limited has revealed that domestic sales increased 27% in August 2016. 1,74,719 units were sold in the past month as compared to 1,37,948 units sold in August 2015. Exports of the company dipped 31% from 1,52,448 units exported in August 2015 to 1,05,192 units exported in the past month. These diminished exports affected overall sales in August 2016 wherein a 4% reduction in sales was recorded with 2,79,911 units sold as compared to 2,90,436 units sold in August 2015.
The company saw domestic sales increase by 22% in August 2016 with total sales to the tune of 74,868 units as against 61,440 units sold in August 2015. It was the recently launched Cygnus Alpha scooter and Cygnus Ray ZR that also helped the company to meet these targets
Royal Enfield sales grew 32% in August 2016 while the company registered a 30% increase in exports. Domestic sales stood at 54,735 units in the past month as compared to 41,600 units sold in the year ago period. The four month period which ended August 2016 also saw sales up 35% at 2,56,582 units as against 1,89,733 units sold in the corresponding four month period in the past fiscal.
Note – We will update the post once Mahindra and Suzuki reveal their sales figure.