India’s exclusive premium Chopper motorcycle brand Avantura Choppers is officially launched. Set up by Gaurav Aggarwal and Vijay Singh, the motorcycles will be assembled at Vasai, in the ourskirts of Mumbai with its headquarters in Mumbai. While Aggarwal is CEO of the company, Singh is the Chief Revenue Officer. Chief Design Officer is Kevin Alsop who was behind the American brand – Big Bear Choppers that fell on difficult times during the recession of 2008.
Avantura Chopper motorcycle brand in India is targeting a premium segment. Its first models in India will come in with state of the art designs, best in class quality and designed with good ground clearance and suspension setup to suit Indian road conditions.
The company expects two variants to go on sale initially and these will be priced between INR 20-25 lakhs. The bikes will be differentiated from each other in design and engine specifications and will be built with high spec components sourced from overseas brands. The engine will be from S&S, a brand versed in building high performance engines used on V-twin cruisers and custom bikes.
Transmission will be from Rivera, also an America brand and Suspension will be from another American brand, Progressive. Tyres will be sourced from Avon and brake calipers from Beringer, a French manufacturer along with turn signals from Kellerman of Germany. Avantura Choppers is targeting a 7-8% market share for these 1600cc bikes in India and expected to reach sales of around 15,000 units over the next 5 years.
Even as the concept of choppers is popular among buyers in the West, this is for the first time that an Indian company is launching these bikes in India. ARAI tests are being carried out and there are 29 tests which have to be cleared which includes 16 component tests and 13 motorcycle tests. Noise, emission and other tests have been conducted and certifications are awaited prior to official launch in the country.