The Bajaj Avenger sales is expected to triple with the introduction of the new variants. The company is looking at an average monthly sales of around 1,5000 units which is an incremental volume of 11,000 unit.
Such a performance would increase the automaker’s market share in the premium segment by 7-8%. As of now, Bajaj enjoys a near 40% share in the segment, thanks to the new Pulsars.
Rajiv Bajaj, MD, Bajaj Auto says that the idea behind the new Avengers was born out of the approach of creating something which is opposite of the market place. While other two wheeler makers are approaching the 150-200 cc segment with a standard format, the new Bajaj Avenger variants aim to cater to customers who are looking for something different.
The older Avenger with a lone 220 cc variant was appealing only to a specific group of audience but the new model with two 220 cc versions and a 150 cc version opens up a wide audience base. This directly translates into high sales volume.
To recap, the new Bajaj Avenger is available in Street 220, Cruise 220 and Street 150 variants. The first 2 are powered by the older bike’s 220 cc single-cylinder liquid-cooled engine which puts out 19.03 PS and 17.5 Nm of torque. The base variant is powered by a 150 cc air-cooled unit which is good for 14.5 PS and 12.5 Nm of torque.
The bigger engined variants are priced at INR 84,000 while the entry level variant retails at INR 75,000 (ex-showroom, Delhi).