Bajaj Avenger and V15 help increase sales by 50,000 units a month
Thanks to the stellar sales performances by the updated Bajaj Avenger series and the V15 commuter motorcycle which derives a bit of metal from the scraped INS Vikrant naval carrier, Bajaj Auto managed to overtake TVS Motor Co. to become the country’s 3rd largest two-wheeler maker.
The Pune-based automaker regained its spot after spending two years in the 4th sport. As usual, Hero Motocorp and Honda Motorcycle and Scooter India (HMSI) are in the 1st and 2nd spot respectively.
The Bajaj Avenger which had a mundane monthly average of 3,000 units before the update is currently doing over 20,000 units a month. Apart from the Avenger and V15, Bajaj’s surge was also fueled by the entry level CT100 and CT100B commuters.
In April 2016, Bajaj Auto sold in the domestic market as against TVS’ 197,692 units. TVS is in the process of making its new offerings – the Apache RTR 200 and Victor – available across the nation. May 2014 was the last time Bajaj managed to outsell TVS.
It’s to be noted that Bajaj has regained the 3rd spot even though it has absolutely no presence in the fast growing automatic scooter segment. Moving forward, the company is gearing up to launch the Pulsar CS400 flagship sportsbike and a potential Royal Enfield rival. The company is currently expanding its Chakan plant to keep up with the sales momentum.
Bajaj Avenger Cruise 220 – Photos
Via – Business-standard.com