Bajaj believes Husqvarna will be a bigger success in India than KTM
Last month, Bajaj Auto officially announced that they will launch the Husqvarna brand in India in 2019.
Back in Nov 2016, the all new Husqvarna Vitpilen 401 and Svartpilen 401 were revealed to the world. Both these motorcycles are based on the KTM Duke 390, and are set for launch in Europe later this year. For India, both these bike will be launched next year.
Bajaj will be manufacturing both the Husqvarna motorcycles at their plant in Pune, where they also manufacture the KTM range of motorcycles. Both Vitpilen 401 and Svartpilen 401 will be made in India, and exported across the globe.
We all know how big a success KTM has been in India. None of the existing brands in the country have managed to match the success of KTM. But now, Bajaj believes that their new brand Husqvarna has the potential to overtake KTM’s success in India.
In an interview with Business Standard, S Ravikumar, President, Business Development, Bajaj Auto Ltd., has said that Swedish brand will be a bigger success than the Austrian brand in India. There are many reasons behind. For starters, Husqvarna motorcycles will be relatively easier to ride, and will attract a wider range of audience as compared to the KTM.
Speaking about the Vitpilen 401 and Svartpilen 401 – both are basically the same bikes, but with different names. This because they are of different colour. Vitpilen means White Arrow, while Svartpilen means Black Arrow.
Both Vitplien 401 and Svartpilen 401 are based on the new Duke 390 and uses the same steel trellis frame, complete with the alloy swing arm and WP inverted telescopic front forks. The ergonomics is typical of a cafe racer with a low-mounted flat handlebar and rear set footpegs.
The new Huskies’ bodywork remains true to the concept (which was showcased at 2014 EICMA) with a circular LED integrated headlamps (prototype wears a decoy), fully digital dashboard, a slender fuel tank, and a minimalist tailpiece. The Vitpilen series will spawn more derivatives with varying engine displacements. Each one will share its engine with the respective KTM Duke counterparts.