In July 2020, Bajaj Auto sold 1,48,503 units (-10.33%) and 74,599 units (-49.44%) in domestic and export markets, respectively
Chakan-based two-wheeler manufacturer Bajaj Auto, like most other major automaker operating in India, is making a gradual recovery from COVID-19 and the government’s initial lockdown protocols towards the end of March 2020. At the start of May, automotive facilities in ‘orange’ and ‘green’ COVID-19 zones were allowed to operate in controlled conditions such as effective sanitisation and social distancing policies.
Meanwhile, major automakers across varied vehicle categories have opened ‘online showrooms’. The sales platforms offer more than just a page to book or buy a new vehicle. Notable highlights include finance options, virtual assistant, test drives (at customers’ residence), vehicle configurators and more. Online sales platforms do not affect the business of existing dealerships as the user would be redirected to the nearest (or preferred) physical outlet.
In July 2020, Bajaj Auto hit almost 1,50,000 units on the domestic market while export markets received above 74,500 units in total. Here is the detailed sales breakup:
Domestic sales in July 2020
In July 2020, Bajaj Auto sold 1,48,503 units in July 2020 compared to 1,65,604 units back in July 2019. In other words, the company witnessed a decline of 10.33% which is still significantly better than the sales performance in June 2020.
Bajaj Pulsar topped the list at 73,836 units and went through a sales improvement of 18.20% compared to 11,367 units lesser in July 2019. Bajaj Platina hit 35,103 units but went down by 33.12%. The entry-level CT range followed at 33,774 units or almost 15% less than in the same month, a year before. Bajaj Avenger follows way behind at 3,702 units and a decline of -37.41%. Bajaj Dominar garnered 1,968 units in July 2020 as against 1,363 units back in July 2019.
Finally comes Bajaj Chetak electric scooter which hit just 120 units (no previous data to compare with). The company had discontinued its Discover range of commuter motorcycles ahead of BS6 emission norms. It had hit 3,640 units last year.
Exports in July 2020
Coming to exports, Bajaj Auto shipped 74,599 units in July 2020 in comparison to 1,47,541 units the year before. This is a decline of 49.44% or 72,942 units.
Bajaj Boxer came first at 49,418 units compared to 78,064 units in July 2019. Bajaj Pulsar hit 12,022 units and went through a decline of 62.71%. Bajaj Discover, still produced for exports, returned 9,220 units or 39.85% less than before. CT garnered only 1,867 units and faced a major fall of 88.18%. Bajaj Dominar, at an improvement of 39.33%, contributed 1,502 units in July 2020. Avenger and Platina hit 354 units and 216 units, respectively but at a varied fluctuation of +36.15% and -95.48%.