Bajaj Dominar 400 spied on test in Argentina ahead of launch
Bajaj is aiming to eat into Royal Enfield's market share with the help of Dominar 400.
Earlier this year, Bajaj Auto launched their most powerful motorcycle in India – Dominar 400. One of the most awaited Bajaj motorcycle in the recent years, the bike is now being exported to many countries around the world.
Recently, Martin Gualtieri? from Argentina, managed to click spy shot of the Dominar 400 while it was on test in the country. As per local reports, the bike is due for launch in the country over the coming weeks.
One of the biggest reason Bajaj developed the Dominar, is to take on the likes of Royal Enfield, not only in India, but across the globe. Demand for bikes in the 350-500cc segment is on the rise. Royal Enfield has been posting healthy sales growth for quite some years now. Bajaj wants to have a piece of the same pie.
At the launch of Dominar 400, Mr Bajaj stated that Siddhartha Lal (CEO, MD Eicher Motor, parent of Royal Enfield) is a good friend. Rajiv Bajaj added that he is sure Siddhartha will be able to take brand Royal Enfield across the globe and register many more sales. Speaking of sales rivalry, Mr Bajaj said there is no rivalry – “Those who want slow bike, can ride Royal Enfield. Those who want fast, powerful bike can ride Dominar.”
Mr Lal of Royal Enfield on the other hand has stated that he is not at all worried about the Bajaj Dominar. And with only 2,000 units sold last month in India, he is quite right. In an interview, Mr Lal said, “When one succeeds in a segment, others try to enter and take a bite. Of course, there will be competition but we are not worried. This segment is not open for anyone to simply enter and walk away with the market. One has to be the opposite of what the market leader is.”
The segment (INR 1-2 lakh) currently sells about 65,000 motorcycles a month in India. 80% of this segment currently buys Royal Enfield while the remaining is divided among a wide range of brands. Bajaj is aiming to capture 20% of this segment, which roughly comes to about 13,000 units a month.
This is solely for the domestic market. In addition to this, Bajaj has started exported Dominar to markets outside India. Including exports, the company aims to sell 20,000 units a month. If Bajaj manages to achieve this, then the brand Dominar will be a billion dollar entity in just 12-18 months!
But that is not the case as of now. Dominar sales currently average at about 2,500 units a month. Bajaj aims to gradually increase the sales. They aim to achieve 10,000 monthly sales by September 2017.
Speaking of the bike itself, Bajaj Dominar 400 offers relaxed riding position, comfortable ride, and effortless mile-munching capabilities. It aims to deliver the best traits of traditional motorcycles and cruisers in a single package.
The design remains identical to the concept that was showcased at the Auto Expo 2014 but there are a few changes like the front suspension system which is a regular telescopic fork (concept used USD fork), split seats, etc. The motorcycle employs LED headlights (first bike in India to do so), fully digital instrument console with auxiliary display on the fuel tank, front and rear disc brakes (with optional dual channel ABS), MRF tubeless tyres, LED taillights and indicators.
As expected, the engine is borrowed from KTM. It is the same 373cc single cylinder FI unit with liquid cooling. But the power output has been detuned to 35 PS while torque output stands at 35 Nm. It has a top speed of 148 kmph and does 0-100 kmph in just 8.23 seconds. More details in the specs sheet below.