The two and three wheeler major, Bajaj is in deficit of about 1 lakh units in sales this fiscal, and expects to see better results in the second half of this fical during the period September and March 2014-15. Bajaj Auto currently holds a market share of 19.32% which is expected to increase substantially with the new Discover 150cc motorcycles in the premium commuter segment, especially since the market lacks a product in the 150cc commuter segment as on date.
Bajaj Discover 150 F comes in with large half fairing while 150 S receives standard fairing. Priced at INR 58,739 and INR 51,720 respectively, the models cater to riders for daily commute and are offered in four color options of dark blue, wine red, ebony black and dark bottle green. Engine specifications include a 4 valve, 15cc DTS-I engine which company claims has mileage of 72 kmpl. Discover 150F will compete with Honda CB Unicorn, Hero Ignitor and Yamaha FZ in the 150cc segment.
Speaking about the new Pulsar, Bajaj has kept it a secret as to which Pulsar they will first launch. They have many in the pipeline. 150 NS, 180 NS, 200 NS FI, 200 SS, 400 CS, and 400 SS. Of these, considering Bajaj’s plan to capture lost market share with 150 cc bikes, it seems like the company will launch the 150 NS later this year. For higher capacity bikes, they already have two new KTMs lined up for launch on 9th Sep – RC 200 and RC 390.
Bajaj Auto, a leading name in the Indian two wheeler segment also owns 47% stake in Austrian sports motorcycle makers, KTM. The brand which is famous for models such as Duke 200, Duke 125 and Duke 390 are produced from the plant shared with Bajaj Auto in Chakan, Pune. Bajaj Auto is also planning on export of KTM bikes to US markets this year, thus making them the first to be exporting bike models to the US. Bajaj Auto has cited added focus on motorcycles for the time being noting increased markets in Africa as exports to the country went up to 50,000 units and expected to rise to 70,000 units in the future. Bajaj Auto is also considering markets of Brazil along with other markets in Latin America.
via Economic Times