Rajiv Bajaj’s interview with Anuj Singhal and Ekta Batra on CNBC-TV18 revealed certain aspirations of the company for the New Year.
Rajiv Bajaj, Managing Director of Bajaj Auto plans to increase market share from a current 18 percent to 24 percent during the year and eagerly looks ahead to developing new brands and introduce new products under the Platina, Discover and Pulsar brands.
Rajiv Bajaj, MD & Eric Vas, President – Motorcycle Business – Bajaj Auto Ltd at the launch of Discover 150F
Of the three, it is the Discover and Platina which are expected to receive the most sales. Bajaj aims to sell about 70,000 units of Discover motorcycles and 80,000 units of Platina motorcycles every month.
Both, Discover and Platina will take care of the commuter segment motorcycles. Currently, there is only one variant of Platina on offer – Platina 100, while Discover has 5 variants – Discover 100, 100 M, 125 M, 150 S, and 150 F. Bajaj has marketed the Platina as the most economical two wheeler for A to B purpose, while the Discover brand has also been marketed in a similar way, but with a tinge of fun to ride quotient. This year, Bajaj will also launch a new Platina variant in addition to the existing variant.
Also See – Upcoming Bajaj Platina Spied
Above these two, sits Bajaj’s flagship Pulsar brand. 2015 will also see the launch of a new Pulsar – the 200 SS. This will take care of rivals like Yamaha R15, Honda CBR250R, etc. Overall, the company aims to sell 2.2 lakh motorcycles every month in the domestic market, which records about 9 lakh sales monthly.
Speaking about their recent achievements, Bajaj Auto Limited has once again received an order for their 125cc Discover bikes from Sri Lanka. Difference is, this time they have got an even larger order of 1.25 lakh motorcycles. Bajaj Auto says that they expect to complete delivery in the next few months.
Bajaj Auto has also added 29 new markets to its fold over the past year where motorcycles and three wheelers are concerned. Bajaj Auto has commenced shipments to all these markets and look forward to seeing increased demand in markets such as Argentina and Mexico for the company’s motorcycles and from the Philippines for three wheeler models.
via Money Control