Bajaj Pulsar RS200 was launched on 26th March, 2015, at ex-showroom Delhi price of Rs. 1.18 lakhs for non ABS variant and Rs. 1.30 lakhs for ABS model.Bajaj Pulsar RS200 is launched only in 17 cities as of now, the availability will be increased to 50 cities throughout the country by end of this year.
In around 10 days after launch, 1,000 bookings were registered collectively from these 17 cities. Now, in a month, the count has raised to 3,500. Bajaj has not disclosed how many of these were ABS variants. At the launch event, we asked Mr. Eric Vas, President of Motorcycle Business at Bajaj Auto Ltd., what is the expected ratio of demand between ABS and non ABS variants of Bajaj Pulsar RS200, and he said there were no estimations made. He said the company will be studying the market preference and that he was optimistic of a 50-50 split.
Given the increase in popularity of entry-level performance motorcycles in India, not to mention the firm grip the Pulsar brand has in its native, Bajaj Pulsar RS200 has proven and will continue to do so, in terms of sales.
Speaking of which, Pulsar brand of motorcycles accounted for about 60,000 units monthly; this is a little less than 1/3rd of their monthly motorcycle sales. Being their core brand, Bajaj aims to extend the Pulsar name to an even wider audience. When asked about launching more variants like scrambler, cafe racer, etc, Bajaj did not deny the possibility. They said, in the future, maybe 10 years down the line there is every kind of motorcycle on offer under the Pulsar umbrella.Bajaj Pulsar RS 200 has introduced Bosch’s low-cost ABS in India, which is expected to be found in a good number of upcoming two-wheelers in the country.
Now that Pulsar RS200 is launched and made an impression among the enthusiasts, it must only be harder for them to wait for the bigger displacement, Pulsar RS400 and CS400, models to launch.