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Bajaj sales break up Nov 2019 – Platina, CT 100, Pulsar 150 lead

In terms of domestic sales of motorcycles, Bajaj Auto witnessed de-growth of -14% in November.

2020 Bajaj Pulsar dual ABS
Image for reference

A total of 176,337 units were sold last month, as compared to 205,259 units in November last year. However, with strong support from motorcycle exports, overall impact of negative domestic sales has been reduced significantly. Bajaj motorcycle exports witnessed 18% YoY growth in November, from 141,285 units to 167,109 units. This is the highest ever exports recorded by the company.

Talking about domestic market, the top selling Bajaj bike in November was Platina with sales of 53,015 units. However, YoY sales are down -15%, as against 62,555 units sold in November last year. Platina is also featured in the list of top 10 bestselling motorcycles in November, where it takes the 5th spot.

It may be recalled that Bajaj had launched Platina 110 H-Gear variant earlier this year in June. The updated bike is especially designed for highways and comes with new features including 5-speed gearbox and revised instrument console.

Bajaj sales break up Nov 2019

Second bestselling Bajaj motorcycle in November is CT 100 with sales of 44,808 units. This translates into YoY loss of -21%, as against 56,864 units sold in November last year. In the list of top 10 motorcycles in November, CT 100 comes in at 6th place. At third place is Bajaj Pulsar 150, which has lost more than one-third sales YoY. A total of 33,933 units were sold last month, as against 53,524 units in November last year. This translates into negative growth of -37%.

At number four, we have a new entrant Pulsar 125, which was launched earlier this year. Pulsar 125 has emerged as a popular commuter bike and it has been registering strong sales since its launch. In October, the bike reached the sales milestone of 50k units. In November 2019, Pulsar 125 registered sales of 20,193 units.

At number five, combined sales of Pulsar 180 and 200 NS is 8,497 units, as against 9,122 units in November last year. This translates into YoY loss of -7%. At number six is Pulsar 220 with sales of 5,645 units. This is YoY loss of -18%, as against 6,933 units sold in November last year.

Total sales of all Pulsar range motorcycles are 68,268 units, which is YoY loss of -1.88%, as against 69,579 units sold in November last year. We can also see that Pulsar 125 appears to have cannibalised a significant chunk of Pulsar 150 sales.

At number seven, Bajaj Avenger 180 has made significant gains of around 79%. A total of 3,374 units were sold, as against 1,884 units in the same period last year. Bajaj Discover 100 takes the eighth place with its sales taking a heavy beating. Avenger 220 (802 units) is next in the list with sales more than halved, as compared to 1,768 units sold in November last year.

Bajaj’s flagship Dominar 400 appears to be doing well, having registered growth of 83%. November sales are 311 units, as against 170 units in November 2018. Bajaj Discover is next with sales of just 94 units in November 2019.