Bajaj motorcycle sales dipped 35 percent in the past month. Motorcycle sales in domestic markets dipped to 1,77,348 units in the past month as compared to 2,73,029 units sold in September 2018. This is one of the biggest monthly sales decline registered by Bajaj in recent years.
Exports increased marginally by 1 percent to 1,59,382 units as compared to 1,57,910 units in September 2018. This took total motorcycle sales down 22 percent to 3,36,730 units in the past month as compared to 4,30,939 units sold in September 2018.
Degrowth was also experienced in terms of commercial vehicles which fell 8 percent when taking domestic sales and exports into account. Total sales in this segment dipped to 65,305 units in September 2019 as compared to 71,070 units sold in September 2018. Total motorcycle and commercial vehicle sales hence dipped 20 percent to a total of 4,02,035 units as compared to 5,02,009 units sold in September 2018.
It was also in terms of YTD sales of motorcycles that Bajaj Auto Limited suffered de-growth. Motorcycle sales in domestic markets dipped 12 percent to 11,32,286 units in the April to September 2019 period as against 12,87,133 units sold in the same 6 month period of 2018.
Exports increased 8 percent to 9,34,581 units as compared to 8,69,373 units sold in the same period of 2018. Total commercial vehicle sales also dipped 14 percent to 3,53,898 units in the April to September 2019 period as against 4,09,579 units sold in the 6 month period of 2018. Total motorcycle and commercial vehicle sales dipped 6 percent to 24,20,765 units in the April to September 2019 period as compared to 25,66,085 units sold in the same period of the previous year.
To counter decline in sales, and to bring customers back in showrooms, Bajaj has launched exciting discount schemes on range of their motorcycles.
Bajaj Auto Limited kicks off the festive season with offers being presented across all company dealerships. These discounts and benefits extend to Rs.7,200. It includes cash discount, 5 years of free warranty and savings in terms of free services.
The range of bikes under this festive scheme, which commenced from 23rd September 2019, include the Bajaj CT110, Platina, Pulsar 150, Pulsar 220F, Avenger 160, Avenger 220 and Dominar 400. Discount offers extend from Rs.3,200 on the CT110 going up to Rs.7,200 on the Dominar.
Pulsar 150, one of the best selling bikes in the company lineup has an offer for Rs 4,200 while Pulsar 220 has an offer for Rs 5,000. This festive offer is expected to aid the company to not only increase sales significantly but also to clear out BS IV vehicles.