New investments and motorcycle launches are being planned by Bajaj Auto Limited. India’s third largest two wheeler manufacturer, Bajaj is currently strong in the entry level and top end performance segment in the motorcycle market.
The company now aims to enhance their market share not only in the segments in which they are strong today, but also in the mid level executive segment which is currently dominated by Hero MotoCorp.
With increased investment to the tune of INR 575 crores, Bajaj, the Pune based manufacturer aims for a 25% market share in the two wheeler segment. Speaking about monthly sales, Bajaj Auto Limited has seen an increased market share from 15% in December 2015 to 20% in January 2016. This was due to the launch of new Avenger. This market share is further expected to increase thanks to the new Bajaj V.
Speaking about new launches, it will include an upgrade for the Bajaj Platina while a new top of the line Pulsar is also slated for launch in the next quarter. This new pulsar is in the form of CS400 which has commenced testing on Indian roads.
With the help of new investment and new launches, Bajaj hopes to achieve 25% market share in the motorcycle segment by the end of this fiscal.
Despite challenging conditions in the country, BAL seeks to sell 46 lakh units this fiscal, an increase from 39 lakh units sold in the previous fiscal. Increased exports are also on the cards, despite fluctuating currency and economic slowdown.
via ET Auto