Following successful launch of the new Triumph Street Triple RS, a mid weight roadster at INR 10.55 lakhs, Vimal Sumbly, Managing Director of Triumph Motorcycles India stated that the company has innovative plans ahead. A range of select products in India are being planned in the mid segment of motorcycles and a premium segment of bikes at affordable prices is also set for launch in India. These bikes will be a part of the company collaboration with Bajaj Auto Limited, which would make a Bajaj Triumph mid-capacity bike affordable, and will make its global debut in India.
Triumph also has something special planned for the India Bike Week scheduled on 24th and 25th November 2017, at Vagator, Goa. The bikemaker is also paying special attention to enhancing its existing brands such as the Thruxton R, which is averaging 30-40 units per annum, to be increased to 100 units.
The Bajaj Auto Triumph partnership will also pay a major role in expanding the brand to emerging markets. As was seen in the case of KTM and Husqvarna, Bajaj Auto Limited plant in Chakan, Pune will become a manufacturing and export base for Triumph’s smaller displacement bikes. The company’s current range of premium bikes are brought into the country as CKD units and assembled at the production facility in Manesar near Delhi.The first Bajaj Triumph mid-capacity bike mid capacity is expected to be launched in 2020.
Unlike Bajaj’s other partnerships, the Bajaj Triumph mid-capacity bike project hints at design and production. This would mean Bajaj would do more than being a facilitator of foreign brands. With the mid-capacity segment gaining steam in recent years, a Bajaj Triumph mid-capacity bike will find itself in a segment that’s highly competitive by 2020, and much in demand. In fact, the two wheeler segment in India has been steadily growing, right from 110cc scooters to high end bikes that set you back by a few lakhs.
