Bajaj V, the 150cc bike, fashioned out of metal from the INS Vikrant, has seen outstanding success. The demand has been such, that it has pushed Bajaj Auto Limited to hike production.
Launched in March 2016, sales has already crossed the 2 lakh unit mark in just 8 months of launch. In spite of manufacturing 25,000 units per month, Bajaj plans to increase production so as to meet the growing demand.
Seeing the V brand as a huge success, Bajaj has now confirmed they will launch two more bikes under the V nameplate. First of these will be launched as soon as next month. This will be christened as V12 and will be powered by a 125 cc engine. This engine will be sourced from Bajaj Discover range.
In design, Bajaj V12 will be very similar to the V15. What could be differentiating the two will be different colour options, some decals, etc. The 124.6 cc DTS-i engine from Discover is good to generate 11 PS at 8,000 rpm and 10.8 Nm at 5,500 rpm. Price of the new Bajaj V12 will be at INR 56,200. Comparatively, the Discover 125 retails at INR 51,095 while the V15 retails at 62,132 (all prices ex-showroom, New Delhi).
Bajaj V is offered in 3 color options. It stands out from the crowd in its Neo Classic styling, which is largely dominated by a contoured fuel tank. It sports a 149.5cc, single cylinder, 4 stroke, SOHC 2 valve, air cooled DTS-i engine offering peak power of 12 bhp at 7,500 rpm and peak torque of 13 Nm at 5,500 rpm. Bajaj V is positioned above the Discover 150.
Though the bike offers a unique package, one of the major reason behind its success is the way it has been marketed. Every Bajaj V being sold currently comes with a piece of metal from INS Vikrant, the iconic Indian warship. This is also the reason why the bike has been named ‘V’. So along with a motorcycle, you also get to keep a part of proud history.
Bajaj is expected to market the new V12 with the same strategy, thus boosting sales.
Bajaj V Custom – Photos