The countdown to the second Indian Grand Prix is round the corner and for this Vodafone India one of the country’s largest telecommunications service providers are surging ahead with their plans and advertising campaigns. Vodafone Drive into the Big League is one of its projects wherein opportunities will be given to small and medium enterprises to ensure that their logo is place in prime position on Vodafone McLaren Mercedes cars.
These cars will be part of second India GP which will take place from October 26th to 28th 2012 at Greater Noida. For entry into this category, these SMEs have to have turnover between Rs.10 crores and Rs.250 crores with an employee base of less than 1000. The grand finale will see a total of 20 winners who will then have to present their cases to a team of judges at a debate on a TV reality series for the top spot in the competition.
To register it will be necessary to log onto www.vodafonein/bigleague. The call for entries commenced on July 11th and will remain open till August 31st wherein SMEs across India can participate. Qualifiers will be conducted at 10 SME centres in Pune, Ahmedabad, Kolkata, Bhubaneswar, Delhi, Lucknow, Chandigarh, Vishakhapatnam, Mangalore and Coimbatore. Those interested in being a Airtel F1 race Marshal for the 2012 Indian Grand Prix, can do so on Facebook.
News release Vodafone Drive into the Big League’ is back with Season 2
An opportunity for SMEs to take centre stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix
The count down for the second Indian Grand Prix has begun! Vodafone India, one of India’s leading telecommunications service providers, today commenced its activation to the second season of the motor racing event in India – Vodafone Drive into the Big League. It extends an enviable opportunity to small and medium enterprises (SME’s) to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the second Indian Grand Prix to be held in Delhi from October 26-28, 2012. Vodafone received an overwhelming response to the first season with close to 80,000 entries which resulted in M/s ABC Consultants taking centre stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend.
Small and Medium Enterprises (SMEs) with a turnover between INR 10 crores and INR 250 crores and an employee base of less than 1000 are eligible to participate. Shortlisted finalists get to present their cases to an esteemed panel of experts where they will debate on a television reality series for the coveted top spot. Participants can register themselves on www.vodafone.in/bigleague.
Says Naveen Chopra, Director –Vodafone Business Services, Vodafone India, “Vodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars and supported them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. Encouraged with the overwhelming response received last year, we are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth.”
Call for Entries
The call for entry started on July 11, 2012 and will be open till August 31, 2012 and is open to all SMEs across India. Season 2 of ‘Vodafone Drive into the Big League’ will be held at a much larger scale. Over a period of 45 days, the qualifiers will be conducted at 10 prominent SME industry hubs viz. Pune, Ahmedabad, Kolkata, Bhubaneswar, Delhi, Lucknow, Chandigarh, Coimbatore, Mangalore and Vishakhapatnam. 100 SME’s who have focused on technology as a key driver for growth will be invited for the contest in each of these venues and this would be telecast on a leading business channel during Sept-October 2012. Two winners from each venue will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix weekend.
There is a new element of wild card entry added to the contest this year. The wild card entry will be chosen through a contest run on a social networking platform between August 1, 2012 and September 15, 2012. Out of the entries received, 3 enterprising businesses will get an opportunity to make an elevator pitch to Vodafone McLaren Mercedes team on how they have used technology to enhance their business productivity will be selected. One of these three will get a wild card entry into the grand finale.
For the Grand Finale, 20 winners from the qualifying rounds and the wild card winner from the online contest will then debate on a reality show on a leading business channel all through September/October 2012 for the coveted spot. In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations. Overall, the show is a must watch for any established or budding entrepreneur to see how 21 different minds analyze business situations and find an easier path to growth.