Daimler has achieved a landmark victory in China by the establishment of Beijing Mercedes-Benz Sales Service Co. Ltd due to which all sales activities will be bought under a common platform. This new company along with Beijing Automotive Group will jointly take care of all sales activities both for imported models and those which are locally produced in China which is fast emerging as a major market for the German auto manufacturer.
Daimler is concentrating on Chinese markets to a great extent and has formulated a Mercedes Benz 2020 growth strategy so as to implement their growth strategy while a special Board of Management has been set up under the leadership of Hubertus Troska.
Beijing Mercedes-Benz Sales Service Co., Ltd., will be responsible for all sales and marketing functions besides after sales services, used car and fleet car services and expansion of the company’s dealer base in the country. As per earlier strategies which entailed two separate sales channels for imported and locally produced vehicles, a single entity would be beneficial to the company in a number of ways.
Daimler has set extensive expansion plans for the coming three years. By 2015, the company hopes to sell 300,000 cars in China, a major portion of which will be produced locally. The company also plans on enhancing dealerships to over 220 spread over 100 cities in the country. Product portfolio will be enhanced and 20 new models are being planned for launch in China by 2015.