DSK Motowheels’ Benelli entered the Indian market last March. Now, the company has announced that thus far they sold 3,000 bikes in India, with TNT 600i being the fastest selling bike for the brand with 1,000 units sold already.
Shirish Kulkarni, Chairman, DSK Motowheels says DSK Benelli has established a strong presence in the Indian superbike industry with emphasis on performance coupled with compelling design language.
Brand leadership depends on the company’s diverse portfolio to offer superbikes at various price points to help more own an Italian superbike unlike any other.
DSK Benelli TNT 600i was an Indian market favourite from the start. Sales of the already popular superbike shot up after the ABS version was introduced in June 2016. the company will launch Benelli 302R and TRK 502 by end of FY 2016-17.
DSK Benelli’s current production capacity is 7,500 units per annum in a single shift. By 2017 end, production capacity would go up to 1,00,000 units per annum with a single shift.
The superbike brand operates through 17 showrooms with 3S facility across India. DSK looks forward to opening 15 more showrooms to venture into Siliguri, Baroda, Bhubaneshwar, Vijayawada, Lucknow and Agra. DSK Benelli will enter Nagpur, Raipur, Patna, Udaipur, Calicut and Trivandrum with 3S facilities in the next few months.