Bentley has announced a new European PR team which will include Kerstin Sachl as new Head of PR, Europe, and Tom Housley will be PR Manager for Europe East while Fransizka Rothe has been selected as the new PR Manager for Europe West. They will operate from the company headquarters based in Crewe, UK.
Kerstin Sachl who will be new head of Public Relations at Bentley was earlier at Porsche Latin America. She will be reporting directly to Michael Baumann – Director Communications and will be responsible for the overall European PR operations with special attention on Germany. Tom Housley was earlier senior accounts manager at PFPR Communications and takes on the responsibility of PR Manager Europe East. Fransizka Rothe is shifted from Bentley Public Affairs to her current position as PR manager for Europe West.
Recently in June 2012, Bentley Motors celebrated 175th anniversary of Crewe. This small Cheshire town has been home to the luxury car manufacturing since 1946. It has helped in transforming Crewe from a small sleepy town into a thriving industrial and engineering centre.
News release: BENTLEY LINES UP NEW PR TEAM FOR EUROPE
Bentley Motors announces its complete European PR team line up. Kerstin Sachl is appointed Head of PR, Europe, Tom Housley joins as PR Manager for Europe East and Fransizka Rothe becomes PR Manager for Europe West. The new team will be based at Bentley’s headquarters in Crewe, UK.
Kerstin Sachl, who joins from Porsche Latin America, will report directly to Michael Baumann, Bentley’s Director of Communications. Kerstin was previously based in Miami where she established Porsche Latin America’s PR function and handled communications for the regional network of 26 countries.
While responsible for the overall European PR operation, Kerstin will also have a specific focus on Germany and will work closely with Franziska Rothe, who previously worked for Bentley in a public affairs role and moved to the position of PR Manager Europe West earlier this year. Tom Housley, PR Manager for Europe East joins Bentley from leading automotive agency PFPR Communications where he was a senior account manager working with a wide range of automotive clients.
Michael Baumann, Bentley’s Director of Communications said:
“I am delighted to welcome Kerstin and Tom to Bentley. They bring a wealth of experience and ideas to the team and, now we have the full European team established, their first priority will be to get in touch with our media colleagues in the region and increase our media outreach. The European continent is Bentley’s third largest global market and we have a range of PR events and activities planned for 2012 including both the Moscow and Paris Motor Shows and the launch of the new GT Speed.”