Auto industry continue to witness decline in sales. Declining sales were reported in every segment, be it in the passenger vehicle segment, commercial vehicle segment and in the two wheeler segment as well. The decline registered by ongoing auto slowdown, is the steepest fall in vehicle sales in the country ever since Society of Indian Automobile Manufacturers (SIAM) started recording wholesale vehicle sales data in 1997-98.
After discussing SUV sales Sep 2019, MPV sales Sep 2019, Hatchback sales Sep 2019, in this post we will take a look at the Sedan sales Sep 2019. In the sedan segment, declining sales spanned the compact sedan segment, executive sedan segment and also the luxury sedan segment. It was only the premium sedan segment that experienced some positive sales thanks to the Honda Civic’s and Skoda Octavia’s generous contributions.
When assessing the compact sedan segment, it was found that total sales dipped 41 percent in September 2019 to 23,483 units as compared to 40,041 units sold in September 2018. Declining sales were seen across every model in this segment be it the Maruti DZire, Honda Amaze, Hyundai Xcent and also the Tata Tigor and Zest, Ford Aspire and WV Ameo. However, the Maruti Suzuki DZire continued to rule the segment with highest sales of 15,662 units in the past month, down 26 percent as compared to sales of 21,296 units sold in September 2018.
Taking into account offerings in the executive sedan segment, sales dipped 53 percent to 6,828 units in the past month as compared to sales of 14,424 units sold in the same month of the previous year. Honda City ruled this segment with 1,819 units sold, down 29 percent as compared to 2,564 units sold in September 2018. While every offering in this segment suffered from lower sales, it was the VW Vento that experience 6 percent higher sales to 455 units in the past month as compared to 430 units sold in September 2018.
Sales in the premium sedan segment increased 36 percent to 679 units in the past month as compared to 499 units sold in September 2018. Offerings in this segment which included the Honda Civic, Skoda Octavia, Hyundai Elantra and Toyota Corolla saw the Honda Civic in a top position with 336 units sold and making the most contributions to overall sales.
The Octavia also noted positive sales at 165 units in the past month as compared to 144 units sold in the same month of the previous year while Elantra sales also increased marginally while Corolla sales dipped 68 percent to just 84 units.
In September 2019, the luxury sedan segment saw sales down 36 percent to 136 units as compared to 213 units sold in September 2018. Contributions were made by the Skoda Superb with 102 units sold and the Camry of which 34 units were sold while the Passat failed to record any sales and the Honda Accord has now been discontinued in India.
Total sedan sales stood at 31,126 units in Sep 2019, as against 55,177 units sold in Sep 2018. This was a declined of 43% YoY. The silver lining is the fact that sales in Sep 2019 are higher than sales in Aug 2019. Sedan sales in Aug stood at 27,860 units, this implies Sep 2019 sales grew by 11.72%. The sales growth momentum is expected to be continue for October 2019 as well, thanks to attractive discounts on offer, as well as Diwali festive season period.
