BharatBenz and Mercedes Benz buses under Daimler India Commercial Vehicles
With effect from 1st April 2013, Daimler India Commercial Vehicles took on the responsibility of all sales, services and marketing functions of Mercedes Benz Buses. These functions were till date handled by Mercedes Benz India Pvt. Ltd, Pune. The company will continue with their assembly operations from the Chakan, Pune plant for now.
Mercedes Benz India is a wholly owned subsidiary of Daimler AG. The commercial vehicle division of Daimler AG has been set up in Chennai and the entire bus business was integrated via Mercedes Benz since 2008. Till date the company has sold over 300 buses and intercity luxury coaches. Following this new integration, DICV will take care of marketing, sales and after sales for Mercedes Benz Buses. All organization has been transferred to DICV which be operating from their plant at Oragadam, Chennai where operations will be headed by Mr. Markus Villinger.
These Mercedes Benz vehicles will be promoted through a host of state of the art dealerships spread across the country which have been specially appointed for Bharat Benz brand. Sales will be undertaken by DICV while service operations will be through exclusive dealers of Bharat Benz. The number stands at 7 dealers along with 2 other dealers at the moment and will increase in due time. Daimler Financial Services (DFS) continues to support the bus business via Mercedes-Benz Financial. Apart from the current captive finance source for Daimler customers, other financial tie-ups will be looked into.
Marc Llistosella, Managing Director & CEO, DICV said, “The alignment of the Bus division with DICV is a logical step in integrating the Commercial Vehicle divisions of Daimler into one cohesive unit. This is in line with our global practice to ensure better synergies in various business verticals. With this alignment Daimler will be able to expand its presence in India through a dealer network oriented and trained in the operations of Commercial Vehicles”.
Markus Villinger, Head, Daimler Bus Division, India, said, “As the Global leader in Buses, Daimler sees India as a market with growing potential. However, the Luxury Coach segment is still very small in comparison to the total market. We will initially focus on this segment. The integration of the Daimler Bus division with DICV while creating greater synergies will also open several business opportunities in future”.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “We have nurtured the bus business since its launch in India and are happy that our sister company will take over this business and continue to offer superior products and brand experience to our customers. We will continue to support by assembling the Mercedes-Benz buses at our facility in Chakan, Pune.
V R V Sriprasad, Vice-President, Marketing, Sales & After-sales, DICV, said, “Mercedes-Benz India had introduced Mercedes-Benz Buses in India in 2008. As DICV was still in a project phase and focused on the introduction of BharatBenz Trucks, we had to wait for an appropriate time for this integration. Our dealer network is now available in all initial markets and is fast expanding. With this we are confident that we will be able to focus on our Bus customers with the most appropriate service”.
Mercedes-Benz India Private Limited (MB India), Pune, a 100% wholly-owned subsidiary of Daimler AG is focused on the manufacture and marketing of Mercedes-Benz Passenger Cars. Due to the fact that the Commercial Vehicle division of Daimler AG was being set-up at Chennai (Daimler India Commercial Vehicles Pvt. Ltd.), the Bus business was initiated through MB India. MB India has sold over 300 buses since 2008 and has successfully raised the expectations of the market with the Mercedes-Benz Inter-city Luxury Coaches. The coach builder is M/s Sutlej.