BharatBenz Exchange programme provides a platform on which customers can exchange their used vehicles for a brand new or used model
Buyers can pick from a pool of used trucks, which have been put through stringent quality checks and made available via the company’s nationwide dealership network. Buyers can opt for exchange for either new or used BharatBenz vehicles while the company will also assist the buyer in identifying the right financial partner. The exchange programme is open for trucks of any brand that have run their course.
Daimler India Commercial Vehicle (DICV) customers are assured of the best resale value for their old vehicles, efficient management process, and end to end documentation. The company will also support used vehicle buyers, be they individual buyers or corporates, in terms of offering a large portfolio of vehicles according to their specific requirements.
BharatBenz will also offer AMC and extended warranty options for the used and refurbished trucks, and identify the right financial partner for aiding the purchase through financing partners that include banks and NBFCs.
Move to attract buyers through more reliable BS6 trucks
DICV feels that this is the right time to tap potential presented by the used commercial vehicle segment. As on date, there are over 1 lakh BharatBenz trucks and 3,000+ buses plying on Indian roads. The company has over 230 dealerships across the country and has even formed a Millionaire Club for trucks that have managed to surpass the 1 million km mark with the same powertrain.
In May 2020, the company entered into an agreement with the Tamil Nadu government to invest an added Rs 2,277 crores to enhance production capacity at its Chennai plant to develop now vehicles. DICV plans to start a second shift at Oragadam as it expects revival of demand following the setback suffered due to the COVID-19 pandemic, from mining, infrastructure and e-commerce sectors.
DICV produces trucks in India in the range of 9-55 tonnes along with BharatBenz buses, Mercedes Benz coaches and bus chassis. Following its venture into the used truck business, the company will also seek an entry into the used bus business but at a later stage. The company is in the process of digitization to offer better services for the used truck venture with the aim of introducing a new wave of buyers to its client base.
It’s existing customers and tenure of operations in India mean the market has a fair share of DICV products. The Chennai plant not only serves the Indian CV market with its robust BS6 products but is an expert hub with upward of 30k vehicles and 1.25 cr parts exported to about 50 countries.
