All three German luxury car makers, Mercedes Benz, Audi and BMW posted positive sales growth for 2012. In fact they posted their best ever annual sales figures in 2012. BMW maintained their lead in the luxury car market globally. Their sales for 2012 stand at 1,540,085 units, compared to their 2011 sales, this is an increase by 11.6%. For 2011, BMW registered a sales growth of 13.11%. BMW Group sales for 2012 stand at 1,845,186, an increase of 10.6% compared to 2011. MINI and Rolls Royce too registered a growth of 5.8% and 1.0% respectively.
For Audi, annual global sales figures increased by 11.7%. Their sales for 2012 stand at 1,455,100, compared to 2011 figures of 1,302,659. In 2011, Audi car sales increased 19% globally. Audi is now aiming at becoming the largest luxury car maker in the world, for which they will be investing $17 billion over the next four years in expanding their dealer network, R&D, and launching new cars.
2012 was not a great year for Mercedes Benz. They sold more cars than ever, but their growth compared to their rivals, is very low. Mercedes Benz sold 1,320,097 cars in 2012, which compared to 2011’s 1,260,912 units, is an increase by just 4.69%. Including the Smart brand, Mercedes Benz Cars sold 1,423,835, which is an once again, an increase of 4.69%. In 2011, Mercedes Benz registered a growth rate of 8.0%.