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BMW car prices in India to be increased by up to 4 percent from 1st Jan 2019

India’s second largest luxury car maker, BMW has revealed today that they will be increasing car prices by up to 4%, starting from 1st Jan 2019. There was no particular reason given behind the hike in prices.

Mr. Vikram Pawah, Chairman, BMW Group India said, “BMW India remains at the forefront of the luxury car market, offering ‘Sheer Driving Pleasure’ through its aspirational products and unmatched levels of customer centricity. From 1 January 2019, BMW India will increase the prices of its cars by up to 4%. BMW India will continue to present an extremely attractive value to its customers through pioneering products, best-in-class service experience and comprehensive financial solutions and offers from BMW India Financial Services.”

German luxury carmaker BMW has introduced a new online sales channel in India. This new channel allows customers to browse all of the vehicles in the company lineup, select a preferred dealership and book a test drive.

JOY@Real-time, 2×7, the online sales channel is in keeping with the age of digitization and will play an important role in offering end-to-end digital sales solutions for the entire range of BMW products in the country. Customers will also have more independence and flexibility in the selection and purchase process. Besides the actual selection process, customers will be able to select their most preferred dealership and book a test drive as well while the online sales channel also provides multiple financial options that can be customized as per buyer’s requirements.

Any queries that the customers may have will be answered via an online chat and messaging function, offering answers to any queries at the click of a button and all from the comforts of the buyer’s home. Despite the entire selection process being online, the dealer remains prominent in the whole process and the platform seamlessly integrates BMW India website, CRM systems, sales channel and website configurator.

Customers can access online sales channel – https://shop.bmw.in/ and register. After this, they are guided to the cars in stock and can confirm their preference. They can select preferred dealers and outlets for the purchase and can receive personalized support for the product, its quotation and EMI options. Test drives can be arranged at convenient timings while online payment of booking amounts can also be made. Buyers will be able to check real time status and make final payments either online or off line. The dealers will then contact buyers on terms of delivery and for completion of other formalities.

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