For BMW Motorrad India, business in the country revolves largely around big cc bikes. But the one deviation has been the introduction of it’s entry level BMW G 310 motorcycles. Not only are they the smallest displacement bikes from Motorrad, they are in fact most pocket friendly, and do come at an attractive entry price point that enables more and more enthusiasts to become part of the BMW experience.
Demand for the BMW G 310 motorcycles were more than positive during Navratras, Dussera and Diwali. BMW Motorrad India confirms over 600 bookings, the highest number of bookings ever in the festive season for the manufacturer.
That’s not too much of an expectation considering BMW Motorrad officially started operations as a part of the Indian subsidiary of BMW Group in April 2017. It’s expected that the brand goes from strength to strength each year, and no doubt, the G310 has helped in improving sales numbers to a great degree.
At present, BMW Motorrad operates through 23 touch-points across 16 cities in the country. BMW G310R and G310GS brings together what the brand stands for, and did mark their entry in the sub-500 cc segment in India. Having been developed in Munich, Germany by BMW Motorrad, both bikes are locally-produced by cooperation partner TVS Motor Company in Hosur, India.
BMW G310R builds on roadster essence, offering efficiency in performance and comfort through city and country roads. BMW G310GS, a contemporary product can brave traffic and varied terrain with agility to celebrate daily adventures.
Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad has an extremely aspirational and distinguished set of products that have gained immense popularity and trust amongst the motorcycling community in India. Together with highly competitive cost of ownership and steadily expanding outreach throughout the country, BMW Motorrad has created a very strong position for itself in the premium motorcycle segment.
All these factors have contributed to the remarkable success of BMW G 310 motorcycles during the festive season exceeding all expectations. For our customers, the irresistible festive offer was the best Diwali gift as they realized their dream to own the ultimate riding machine. With BMW Motorrad community growing strongly in the country, we will continue to set new benchmarks in our performance.”