The BMW G310R’s launch in India is reported to be pushed back to early 2017 as the company is looking to have adequate inventory before opening bookings in the local market.
The most affordable Bimmer has entered production at a new assembly line within TVS Motor Co’s Hosur premises. Initially, it will be exported to markets in Europe.
The street fighter is expected to receive huge orders in the domestic market and the German giant apparently prefers to delay the launch until it is able to commence deliveries seamlessly rather than opening the order books earlier and let the waiting period escalate to several months.
Deliveries in Europe are expected to commence any time now. In January or February next year, BMW is likely to ramp up the production to cover the domestic market as well. The delay would help BMW expand its network presence in the country as warranted by the volume-oriented G310R.
The BMW G310R is priced lower than the made-in-India KTM Duke 390 in Europe. If the brand could manage a similar positioning in India, it would garner immense response from the market. The motorcycle targets brand-conscious urban motorcycle enthusiasts.
Also read – BMW G310R website goes LIVE; India not listed
As per the cooperation agreement with TVS, the platform will also spawn a TVS derivative which was previewed by the Akula 310 concept at the Auto Expo.
Via – Overdrive.in