BMW Group sales targets to be reached earlier than predicted: Mission 2016
The past one year has been a highly eventful year for BMW Group. Sales, profits and revenues have been at an all time high. The company has announced that they expect to sell more than 2 million cars by 2016, four years earlier as per original schedules where the company has set a target of reaching this figure by 2020.
Chief executive of BMW AG, Mr. Norbert Reithofer has gone on record to state that the company started this new year with a full order book and hope to continue the year on the same note. BMW, MINI and Rolls Royce car sales were the fastest growing in global markets. BMW benefits from this relatively new product range specially since they launched the new version of 5 Series and compact 1 Series and new SUV in the market.
If this positive trend of the past two months continues the company will reach their targets much earlier than anticipated. Entry into relatively newer markets too contributed to their success. BMW is committed to concentrating on long term profit targets, investing in newer technologies and expanding their networks in the next few years.
Chairman of the Board of Management of BMW AG, Norbert Reithofer had this to say at the Annual Accounts Press Conference in Munich this week. “We are targeting new highs in sales volume and pre-tax earnings for 2012.” “We are starting the new year with a full order book and a highly attractive model range. The BMW Group plans to grow faster than the market as a whole in 2012 and expects to achieve new sales volume records for its BMW, MINI and Rolls-Royce brands.” “We are targeting a worldwide sales volume of more than two million vehicles in 2016 and hence significantly earlier than originally planned for 2020”, stated Reithofer.