While it’s larger brother BMW i8 has been launched in the country, at Rs. 2.29 crores (ex-showroom Delhi), BMW i3 is still under study for the local market. The pure electric hatchback wears a price tag of $42,300 (Rs. 26.26 lakhs) in the U.S., which if imported into the sub-continent as CBU will reach incredible height in pricing that may not attract desired number of buyers.BMW i3 India launch will be significantly helped by favourable government subsidies / incentives for electric vehicles (under National Electric Mobility Mission Plan 2020), that is after meticulous customer demand.
Electric Vehicle market in India is still at a nascent stage, be it cars or two-wheelers. Many attempts of marketing EVs have been shot down by fundamental factors like (high) price, availability of charging station, battery cost (when it is due for replacement) and most importantly (believe it or not) resale value.
Also See – BMW i8 photo gallery, video of unveiling by Sachin Tendulkar and special laser show.
Global manufacturers are showing interest in creating a viable market for EVs in India, but they are being discouraged by present government policies that do not subsidise their plans. Establishment of charging network across target cities / markets is another anchor.
When all of the above is solved one by one, in a few years, expect Electric Vehicles to enter and flourish in India. And that is the time when BMW i3 will logically foray into Indian market, hopefully in CKD route.