BMW India was left out of the numbers game for the last two years which saw Audi India take the lead and Mercedes Benz secure a close second.Phillip von Sahr, President of BMW Group India, has confirmed the product offensive but stopped short of giving any clue on the product mix. The brand will start 2015 with the launch of BMW i8 hybrid sportscar on February 18, followed by a list of facelifts, performance variants and all-new models over the course of the year.
To further enhance its profitability and cost competitiveness, the German automaker has also increased the local content of the cars that are assembled at its Chennai facility, from just 20 percent to over 50 percent. The move involved increasing the number of local vendors from mere 2 to 7 including Force Motors for engine & transmission (dedicated facility in Chennai), Hero Chassis for axles, Draexlmaier India for door panels & wiring harnesses, and the like.
Mr. von Sahr hinted that increased local content in BMW India‘s CKD operations may not directly result in more affordable price tags but will go a long way in insulating the brand from future price hikes due to currency fluctuation.
Via – Times of India