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BMW India car sales decline in 2019 – G310 helps motorcycle sales grow

BMW 3 series sales grow

BMW Group India reports 9,641 cars sold in 2019. This includes both, BMW and Mini cars. The number was up at 11,105 cars (BMW + Mini) in 2018. In all, cumulative sales decline for the year is reported at 13.18 percent.

Of total sales in 2019, BMW India registered sales of 9,000 units, down 13.5 percent from 10,405 cars sold in 2018. MINI India sold 641 units, down 8.42 percent from 700 units sold last year. MINI hatch, and locally-produced MINI Countryman enjoyed over 70 percent of share of MINI India sales.

Sales in the last quarter of 2019 have been contained at around the 2k mark. The brand had reported January-September 2019 sales at 7,049 units, down 11 percent.

BMW India sales 2019 vs 2018

2019 hasn’t been easygoing for most car manufacturers in the Indian automotive industry. Though sales have contracted, BMW Group India ensured a steady flow of launches through the year. The company confirms a great looking order book for BMW X7, which is sold out for months ahead. Despite difficult times, BMW India is prepared for 2020, and remains focused on customers.

Upward of 50 percent of sales comes from the locally-produced Sports Activity Vehicle (SAV) range – BMW X5, X3 and X1. BMW 5 Series and the BMW 3 Series too were high volume products for 2019.

BMW Motorrad has been in the green with 2,403 motorcycles delivered to customers. That’s 9.87 percent up from 2,187 motorcycles sold in 2018. BMW G310 R and BMW G310 GS enjoy market share of over 85 percent in yearly sales. In 2019, the all-new R 1250 R and R 1250 RT were launched.

When it comes to keeping the product portfolio fresh and updated, the brand attained this through it’s range of new launches. 4th-gen BMW X5 was launched for Rs 73 lakhs in Q2 2019. BMW 7 series (sedan) and X7 (SAV) were launched together over the monsoon. BMW 3 Series was launched back in September 2019.

As the new year gets underway, be prepared to see BMW India give the 2020 Auto Expo a miss. In keeping with timely BSVI transition, BMW India did introduce BSVI compliant vehicles through its petrol range.

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