Social media has a far reaching impact on the lives of many people. There are numerous social networking sites that are available for individuals to use. Facebook is one of these sites that promote business ventures of a number of organizations and individuals. With the launch of the new 3 Series, the company looks to capitalize consumers and provide a social media whereby rapport can be built with customers and fans.
To mark this special occasion, BMW India invited Sachin Tendulkar to be the One Millionth fan on the page. It was a suitable choice as the Master Blaster has been driving BMW’s since 1993. He has been the proud owner of models like the 3-series, M5 and X5. So much so is his passion that he has influenced his brother to take up driving this brand of vehicles. With Sachin Tendulkar as the One Millionth fan of BMW India on Facebook, BMW has achieved yet another milestone in their social media journey.
The BMW fan page was launched in May 2011 and has seen a lot of activity especially by individuals in the 18-34 age group. BMW reaches out to about 1.5 million people on a weekly basis and hopes to increase this number of 5 million in the coming years. Since its inception, this fan page has seen the most activity with nearly 30% of the fan base engaging in conversations and taking part in many activities being held by the company.
Read the press release below for more information.
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Sachin Tendulkar joins us as the one millionth fan on Facebook[youtube]https://www.youtube.com/watch?v=Fk5Z8UrVDao[/youtube]
Auto News Release
BMW India records One Million fans on Facebook.
Sachin Tendulkar becomes the ‘One Millionth Fan’.
First luxury car manufacturer in India to achieve ‘One Million’ fan base in 14 months.
Gurgaon. BMW India has become the first luxury car manufacturer to reach the milestone of ‘One million fans’ on Facebook at www.facebook.com/bmwindia.
On 31 July 2012, BMW India welcomed legendary sportsman, the GOD of cricket Sachin Tendulkar as the ‘One Millionth fan’ to mark the special occasion.
Sachin Tendulkar said, “I have been driving BMW since 1993. I have owned various models- 3 Series, M5 and X5. Right from 1993, I started the trend of BMW and now my entire family including my brother and wife believes in BMW’s safety and comfort. It feels great to share the JOY of driving a BMW on social media and be the one millionth fan of BMW India community on Facebook.”
Dr. Andreas Schaaf, President, BMW Group India, said, “With the launch of BMW India page on Facebook, we have focused on harnessing the power of social media to create passionate brand engagement with the fans of BMW. Today, our Facebook page interacts with an ever growing fan base and spreads Joy in the virtual world. With Sachin Tendulkar as the One Millionth fan of BMW India on Facebook, we are proud to have achieved yet another milestone in our social media journey.”
BMW India launched its official page on Facebook in May 2011.
80% of the fans associated with the BMW India on Facebook belong to the age group of 18-34 highlights the affinity towards the BMW brand. In terms of engagement, the wall posts on BMW India page on Facebook organically reach out to more than 1.5 million unique people on a weekly basis. The exclusive content and the viral nature of the wall posts on BMW India page further extend the total reach of the page to 5 million unique people.
Since its launch, BMW India Facebook page has been one of the most highly active pages engaging nearly 30% of the fan base into active conversations on a daily basis. Presently, over 0.2 million people are talking about the page via commenting on the wall posts, contest participation, sharing, responding among others.