BMW Group India has posted strong growth and announced sales of 7,915 units during the January to September period registering growth of 11%. This includes sales of BMW as well as MINI brand. Speaking about the BMW brand alone, its sales stood at 7,424 units – clocking 9% growth as compared to sales during the same period of 2017
While the company also sold 491 units of MINI branded cars clocking growth to the extent of 58% as compared to last year. BMW Motorrad, the company’s two wheeler arm, sold 1,038 motorcycles during the first nine months of this fiscal year. This was following the highly anticipated launch of BMW G310R and BMW G310GS in India in the third quarter.
BMW India Financial Services has also played an important role in increasing sales by offering innovative and flexible financial solutions to customers, thus easing the cost of ownership. MINI also noted increased sales with a fresh portfolio that included the new MINI Hatch and MINI Convertible. The new MINI Countryman is now locally assembled which has made it more affordable thus contributing to growth.
Mr. Vikram Pawah, Chairman – BMW Group India said, “BMW Group India has successfully posted double-digit growth in the first nine months of 2018 despite adverse market conditions. All three brands – BMW, MINI and Motorrad – have posted strong growth and are demonstrating an affirmative outlook for the coming months. With unmatched value and product substance, our new launches have stirred the premium automobile segment and attracted new customers to our fold. Our robust strategy, advance planning and incessant focus on customer service have contributed in building this exceptional momentum.”
Continuing its commitment to the India market, BMW Group has added a petrol variant to the BMW X1, one of its most popular offerings in the country. Priced at Rs 37.50 lakhs, the 2018 BMW X1 sDrive20i is positioned higher than the sDrive20d Expedition diesel offering which is priced at Rs 34.40 lakhs.
Bookings open at company showrooms across the country while deliveries are slated to commence soon. The range topper is the xDrive20d M Sport priced at Rs 44.50 lakhs. 2018 BMW X1 sDrive20i competes with Audi Q3 30TFSI and Mercedes Benz GLA200 Sport.