BMW motorcycle sales decline for July 2012
The year 2012 has not begun on a good note for BMW Motorrad. Only 10,140 motorcycles and maxi scooters were sold by BMW Motorrad during the month of July 2012. This figure stood at 11,054 during July 2011. Taking first six months of this year into account has not been very encouraging either. BMW Motorrad sold 69,329 units of motorcycles and maxi scooters during the year while this figure stood at 71,634 in first six months of 2011.
During mid July, the company has launched two new maxi scooters – BMW C 600 Sport and C 650 GT which made their way into South Europe and Germany and which have seen immediate favor. These two scooters combine outstanding riding properties of a motorcycle with agility and comfort of a scooter thus offering a new kind of riding experience. Price of the BMW C600 Sport is at €11,100 while C650GT is available for €11,450 inclusive of taxes.
While sales of BMW Motorrad suffered a setback during the month of July, sales of BMW Groups second motorcycle brand Husqvarna Motorcycles more than made up for losses. The company sold 5,729 units during the period January to July 2012 while sales stood at only 4,394 units in the same period in 2011. Taking only July 2012 into account though the company sold 494 units while last year they sold 864 units through their dealer networks.
Read the press release below for more information.
Munich. From January up to and including July 2012, BMW Motorrad supplied 69,329 (prev. yr: 71,634 units / -3,2%) motorcycles and maxi scooters to its customers. Of this figure, 10,140 (prev. yr: 11,054 units / -8,3%) vehicles fell within the month of July. The strongest individual market for BMW Motorrad by a wide margin is Germany, followed by the US, Italy, France, Brazil and the UK/Ireland.
In the second half of July, BMW Motorrad started the market launch of the new maxi scooters BMW C 600 Sport and C 650 GT, supplying the first customer vehicles in Southern Europe and Germany. The first BMW Motorrad maxi scooters have met with a very high level of customer demand.
The ranking list of BMW motorcycles in terms of popularity continues to be headed by the travel enduro R 1200 GS and its sibling model R 1200 GS Adventure. The other enduro and boxer models are also seeing healthy demand, as are the F and K models.
Heiner Faust, Head of Sales and Marketing BMW Motorrad: “The mood in the motorcycle markets worldwide was very varied during the month of July. There were positive developments in Germany, France, Switzerland, Japan, Belgium and South Africa. As anticipated, however, the economic situation dampened purchasing activities among motorcycle customers in Southern Europe. BMW Motorrad remains on target. We are currently doing slightly better than planned. Sales of our enduro bikes are developing very well, which is very pleasing in view of the expanding competitive field. We have now started supplying the first maxi scooters. Providing the market situation does not deteriorate significantly we are anticipating a very positive impetus from the month of August onwards and are looking forward to sales figures above last year’s all-time high.”
For Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, the number of factory supplies as of July was 5,729 vehicles (prev. yr: 4,394 units / +30.4%). In July, 494 vehicles (prev. yr: 864 units / -42.8%) were supplied to the Husqvarna dealer network.