BMW Motorrad India sold 1,024 units from January to March 2020
The Indian automotive has been going through some rough times due to COVID-19 and sales have hit an all-time low in recent history. With half of March going under the Indian government’s lockdown protocol, no brands could register positive sales figures while April is destined to be worse. COVID-19 came at the same time when certain two-wheeler and four-wheeler brands were in the process of getting a good start in the decade.
BMW Motorrad India has registered a growth of 71.5 per cent in the first quarter of 2020. Between January and March 2020, the German two-wheeler manufacturer sold 1,024 units.
While the figure does not seem impressive in Indian market standards (especially compared to competitors such as Bajaj, KTM, Suzuki and even TVS), it has to be noted that BMW Motorrad India’s product portfolio mainly consists of middleweights and litre-class motorcycles. Still, a good portion of this sales figure was contributed by its entry-level single-cylinder products: G 310 R and G 310 GS.
Speaking about the achievement, Mr Rudratej Singh, President and CEO of BMW Group India, commented that the company has built itself as an extremely strong brand among Indian motorcycle enthusiasts. BMW Motorrad India has introduced most of its ‘aspirational and desirable’ range from international markets, with the G 310 siblings are the entry point.
Mr Singh further added that the company is actively in contact with its customer base through digital platforms. The current state of affairs is being monitored closely to determine how the brand’s future business operations would be affected.
Despite being the brand’s bestsellers, the BMW G 310 siblings are yet to receive BS6 update. However, recent reports state that this will happen soon along with a massive price cut of Rs 75,000. This brings the ex-showroom prices to Rs 2.40 lakh and Rs 2.90 lakh for the G 310 R and G 310 GS, respectively.
The TVS Apache RR 310, which shares the same platform, has already received the update alongside a host of improvements. BMW Motorrad’s entry-level products could employ the faired sportsbike’s BS6 power plant in the exact same time. With a displacement of 312.2cc, the liquid-cooled DOHC single-cylinder engine churns out 33.5bhp @ 9,700rpm and 27.3Nm @ 7,700rpm. This is mated to a 6-speed transmission via a slipper-clutch.
The BMW G 310 R naked sports motorcycle competes with KTM AG’s 390 Duke. On the other hand, the higher G 310 GS dual-sport motorcycle locks horns with the all-new KTM 390 Adventure — which is easily the best in its class.