26th February 2015 marked the date when 1 millionth car rolled off the assembly lines from BMW Rosslyn Plant in South Africa. The 1 millionth car was BMW 3 Series sedan.
This milestone production of the 1 Millionth 3-Series Sedan was celebrated during the visit of Harald Krüger, member of the Management Board of BMW AG. The BMW South Africa plant which was inaugurated in 1973 was the company’s first plant outside of Germany.
The Rosslyn plant in South Africa offers direct and indirect employment to over 43,000 workers which includes 3,700 associates, 3,700 dealership staff and 36,000 first tier supplier employees. Last year, 2,900 workers of the company built 68,771 units of BMW 3 Series sedans for local markets and exports. Plant exports during 2014 increased 17% making BMW the leader in exports of premium vehicles.
BMW 3 Series sedan competes head-on with models such as Mercedes-Benz C-Class Sedan, the Audi A4, the Infiniti Q50 and the Cadillac ATS in the segment. It is this very model that has been the benchmark against which other compact luxury sedans are measured and is noted for its luxurious interior, well tuned chassis and efficient engine options.
In India, the BMW 3 Series luxury sedan has been regaled for its practicality, performance and driving economy. In its sixth generation, the 3 Series is offered with a 2.0 liter diesel engine, mated to an 8 speed automatic transmission gearbox. It is sold in three variants in India with price ranging from INR 36 lakhs to 40 lakhs.