Judging from April 2013 sales results in US, the Audi Q5 is surely on its way to becoming a top selling model for the brand. Sales for the mid-size premium crossover during the month of April reached 3,241 units, up 32%, as compared to 2,462 units sold in April 2012. Year to date sales of the model stood at 11,437 units, up 36%.
Audi Q5 bears best design and concept in its segment. It comes with a versatile engine portfolio and unmatched value, far outweighing others in its segment such as BMW X3 and Mercedes Benz GLK. Demand in the US market has been as expected. Planning and expectations saw executives of Audi of America asked for Q5 production to be increased at the Ingolstadt plant to meet demand in US.
Matt Carpenter, General Manager of Vehicle Sales for Audi of America said, “The segment is strong, and we’re certainly participating in the growth of the segment.” “Q5 is definitely evolving into our No. 1-volume model, and that was planned.” He added, “The reaching of that goal began last year, Carpenter said, when Audi product planning and sales executives considered the rapid growth of sales of premium midsize SUVs overall, as well as “the strength of the product itself.” “We made the conscious decision that, in 2013, Q5 could become our biggest-volume model overall, and it ended up being a good one.”
Anticipating demand and sales increase, the company took preemptive action with AUDI AG looking towards a new plant that could augment production in the North American region. The San José Chiapa, Mexico new plant foundation stone was laid this week while commencement of actual production of the Q5 is still some years ahead. “With the production of one of our most successful models here in Mexico, we will give significant impetus to our global growth and supply the extremely popular Audi Q5 from here to the world market,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG. He added, “By setting up a new car plant in North America, we are establishing a presence on another continent that is very important to us. In this way, we are strengthening our international competitiveness and consistently pursuing the Audi growth strategy.”